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As we go to press, more than 30,000 letters have
poured in from all over the country! Photo
graph (left) shows “Luncheon at Sardi’s” mas
ter of ceremonies Bill Slater with Mrs. Marlo Lewis, one of the contest judges.
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Great listener participation contest with daily
‘“‘ouest appearances” by Alfred Hitchcock, Joseph
Cotten and Michael Wilding.
Each day the program features one of the three personalities in a transcribed interview (allowing for local contest announcement at start and finish). Each personality discusses the meaning of the film’s title, explaining that it signifies the moment of great
decision in everyone’s life. The audience is asked to
spt sct . . . e e A Tro" write in to the radio show with a statement describ1c a ? W, . e . : ert us ing the listener’s most important ““UNDER CAPRIS x0 °° eX , Wind 4 ee e e ae ern ale ~ CORN” decision. Prizes of promoted merchandise ’ \ke wh sk ya or’ nie ows r 2 mi apt BOM ppRIC™ OR ot Eko awarded to 20 winning entries by board of judges. «ER: Big aer® Cc CARRS : \sk \ed e Ws : Wa ‘ R 2 \ we grat aa ynvk . 1 4 pirenee gicO a e \ bow en. wynor® ywne® py : ER xne st are * \n ont sen we ore pera \ Ney ane se ee : co" : .s yes tei id : \and i ar an as eek “\\— xe atl rae x8 \we ae pre ne" . Sy .. Wwe e a aes. ne Ne oe ge ae 9 peor g | a gace® art a Las xel\ Y° A on ak “ i ii Sg GH AH eve’ ha 4c\0 ha seretien® Tein Me \ rate) . x : pon oe BR grat? u , \n ast a ° det : ks a ut ‘ A al ssi “captiet FREE! RADIO AIDS pate de xhe ne one ‘\ e 1 e © 4] =“ 1 la ld hl YT ee vane 3=Min. Star Interview with JOSEPH COTTEN! mw xher® 5 : ee gine Also FREE! 1I-Minute Spot Announcements ye . Le and 135-Second Station Breaks (all on one dise). ‘i gieter +EROrder one or both records direct from ould Wee Warner Bros. Campaign Plan Editor, we
321 W. 44th St., New York 18.