Union Depot (Warner Bros.) (1932)

Selling T6 The jPublic! Newspaper Serial ization Free By arrangements with Screen Romances, you can now secure the rights to publish the fictionization of ‘‘Union Depot’’ in your local newspaper. Here is the method :— Get a copy of the March issue of ‘Screen Romances” in which you will find the story of “Union Depot”’ in fiction form. Sell the idea to your local newspaper editor of running the story with illustrations (stills at your local exchange) prior to, or during the showing of “Union Depot’ at your theatre. CREDIT MUST BE GIVEN TO “SCREEN ROMANCES” BY THE NEWSPAPER. To make this tie-up more effective, you should announce on your screen that through the courtesy of Screen Romances the Daily Star will run the story of “Union Depot”’ in their columns. Give the date of publication as well as your playdate. This announcement could be in the form of a trailer and added to the end of the regular trailer on this picture. Running the story in your newspaper without credit to ‘Screen Romances'’’ is strictly prohibited. Page Ten Key Stunt The Exploitation Printers have available the material for putting over the key stunt that has proven its worth many times in the past, but fits perfectly with a title like “Union Depot.”’ For $13.00 per thousand you can buy 1000 dummy keys, one lock and 4 keys that will fit the lock. Each key is inserted in an envelope that carries the following instructions and copy: YOU WILL BE ADMITTED FREE TO “UNION DEPOT” IF THIS KEY FITS THE LOCK! In: the lobby of the (30>... Theatre you will find a lock which this key might fit. If it does, the management will admit you free to “UNION DEPOT” the most important picture of the season, starring DOUGLAS FAIRBANKS, JR. with JOAN BLONDELL Only four of the 1,004 keys fit the lock. The keys are distributed throughout your locality. The lock is displayed prominently in your lobby. The lock, keys, and imprinted envelopes can be secured at $13.00 per thousand from :— THE EXPLOITATION PRINTERS, 1 West 3rd St., N. Y. In no instances should they be ordered from your exchange. Street Stunt Have a pretty girl wal through the busy sections of you ;locality distributing throwaways to every male pedestrian. The th owaways should contain the following copy: Front Meet Me At “Union. Depot” if you want to get the ‘thrill of your lifetime. Back Something New Under “The Sun UNION DEPO r A First National and \ jtaphone Picture starrin ¢ DOUG. FAIRBANI¢s jr. with JOAN BLONDE, Guy Kibbee, Ruth Hé,y payi Landau, Earle Fisue a STRAND THEATRE -__ Now ———— Tie-Up Stills | Cash in on the frets publicity that you can get from the use of tie-up stills in your tovyn, While the cost to you is sligt+ the results are tremendous. “Following are a list of stills wh Qh are directly applicable to ties_ups. Get after the dealers hancijjing these products. EVE DRESSES — Blo 104, 135, 139, Taig AFTERNOON DRESSE * __ Bion dell 185 ! LINGERIE — Blondell |} 7] POCKETBOOK—Blond ai; 121 BATHING SUIT — Blondel 123 158, 218 JEWELRY — Blondell,4735 133 134 | STOCKINGS—Blondel!, PAJAMAS—Blondell Vio. Bie 4 MEN’S SHOPS SHIRTS—D. F. 38, 5. ¢99 SWEATER—D. F. 53,\54 HATS—D. F. 55 } JANTZEN BATHING syj7 — D. F. 65, 66, L 703.8 705 PIPE—D. F. 77, 78 »j RAINCOAT—L452, L455 SPORTING GOODS—I) — pup Y, D. F. PUB Al, D. “PUB A3 D. F. PUB A48, | iyB Ago R431 a : GENERAL TRAVEL AGENCY—l_ p 69 NATIONAL CASH RI ;isteR U. D. 216 ud BABY RUTH CANDY yp. 217 Lobby Display The general scheme of your lobby should be to sell the love interest of ‘Union Depot’’ rather than the railroad angle. Avoid the use of railroad terms, railroad signs, and general railroad ballyhoo. A light suggestion of the railroad atmosphere such as a red and green color scheme with alternating spot lights, will do no harm, but do not, in any way EMPHASIZE the railroad background. For illustration use love scenes of Douglas Fairbanks, Jr., and Joan. Blondell,. individual star photos of Fairbanks and Blondell, and the general %Union Depot crowds such as illustrated on the twenty-four sheet and in the two column and three column ad slugs in this Merchandising Plan. Whenever you use the crowd illustration, use the line ‘‘Terminal of Life’s Every Emotion’ or “You'll Meet The Strangest People In Union Depot.” Your lobby is a vitally important selling medium and should be given plenty of thought. The ad stills and accessories offer many unusual ideas that will make your lobby doubly effective. DON’T suggest any railroads in your campaign. “Union Depot’’ is NOT a railroad drama, but a tense romance with a touch of the mysterious. The depot is merely the background against which this story is enacted! DON’T use “Stop, Look and Listen” signs or imitation engines in your lobby. DON’T use any railroad terms like “express” action ‘20th Century”’ comedy, etc., etc., in your ad copy. Taxi Tie-Up Arrange with your local taxi companies to insert signs in their cabs reading as follows:— The driver of this cab will take you carefully to UNION DEPOT, now playing at the isons idee Sond ESOS Theatre with Douglas Fairbanks, Jr., and Joan Blondell. It’s a First National and Vitaphone picture. KNOB HANGER | aga ay, yr! DOw> /> The Picture of ‘our Lifetime ! Vas with Doug. Fairbanks Jr. JOAN BLONDELL — te STRAND THEATRE TUES. WED. THUR, JAN. 12, 13, 14 + Bring this stub te the Box @ffice Bee if you have the Lucky umber which will edmit yeu FREE! N° 1864 Size 51% inches by 9 inches. Num bered. Stunt is to post lucky num ber in your lobby. Available from Exploitation Printers, 1 West 3rd Street, New York City.. $4.00 per thousand complete with numbers and imprinting. BAGGAGE TAGS AND DOOR KNOB HANGERS All Trains, Cahs and Cars Will Take You To Union Depot” The Terminal of Life’s Every Emotion ! ! Doug. Fairbanks, Jr. In His Greatest Triumph AT THE with JOAN BLONDELL STRAND Theatre 47th ST. & BROADWAY. For placing in baggage rooms (courtesy of shipping clerks and hotel clerks) fully strung and imprinted. Available from EXPLOITATION PRINTERS 1 West 3rd Street, N. Y. City