Union Depot (Warner Bros.) (1932)

LOBBY FRAME SUGGESTIONS Joan Blondell No. 274— Union Depot No. 32 Lux Tie-Up Lever Bros., manufacturers of Lux Toilet Soap, are featuring many Hollywood stars in their national advertising and window displays. Joan Blondell is prominent among the players whom they exploit. Take advantage of this for your ‘Union Depot’’ campaign. The company has a number of live-wire field agents who have done some remarkable work in theatre tie-ups and exploitation. Get in touch with your nearest representative right now. He will help you stage stunts and secure displays which have been successfully conducted in many towns throughout the country. The title of the picture will make this tieup an easy one to carry through. Copy such as follows might be used: Blondes Will Find That Lux Toilet Soap Is The Best For Their Complexions. Joan Blondell in “UNION DEPOT” at the Strand Theatre uses Lux Toilet Soap. Here are the names and addresses of the representatives of Lux Toilet Soap: Cambridge, Mass.— 164 Broadway, Att. Mr. J. W. Silley. New York City— 370 Seventh Avenue, Att. Mr. H. A. Lydlam. Philadelphia, Pa.— 2206 Chestnut Street, Att. Mr. F. B. Pigeon Chicago, IIl._— 222 North Bank Drive, Att. Mr. E. W. Sargent. Kansas City, Mo.— 210 West 8th Street, Att. Mr. W. R. Kroh, San Francisco, Cal.— 215 Market Street, Att. Mr. F. H. Woodill. Atlanta, Ga.— 313 Bona Allen Bldg., Att. Mr. H. A. Chamberlain. Pittsburgh, Pa.— 708 Peoples Bank Bldg., Att. Mr. J. V. Moriarty. Detroit, Mich.— 622 Book Bldg., Att. Mr. H. A. Matchner. Denver, Colo.— 1708 Sixteenth St., Att. Mr. C. P. Fowler. If there is any further information you might need on this tieup write to Mr. Hallowell, c/o Lever Bros. Company, Cambridge, Mass. Be Sure To Do This “Union Depot” has much that is mysterious. The sus© pense is thrilling up to the final fade-out. Those who see the ending before the first part will be robbed of much of the suspense. It is a good stunt, therefore, to announce the time of showing, advertising the fact that no one will be seated during the final reel. “It’s Important!” Use this line through your campaign, in addition to your regular ad copy. When Is Your Theatre’s ANNIVERSARY? Don’t overlook it. Celebrate it with a Warner Bros. or First National Picture. NOW IS THE TIME to get out those “HEATED” signs for your local taxi cabs. Very simple and effective. The outside of the card says “HEATED,” the inside advertises “UNION DEPOT.” The New Selling Season For 1932 Automobiles Is Now Under Way. Can You Tie Up With It In YOUR Loeality? eee. Look For The SeLing Tie-Up Supplenent In This Mer shandising Plan First National Pictures has nade a gigantic tie-up with the Nater Fred Hosiery Mills of Nashville, Tenn., whereby their ‘en thousand Se-Ling Hosiery lJealers join in a co-operative exloitation arrangement with theares showing First National picures. Complete details of this _ fe-up are explained in a specially repared broadside in this Mer-handising Plan. Look it over _arefully. You'll find special winow cards, ad mats and other ac-essories fully illustrated. — |. Every Se-Ling dealer has been | dvised about this tie-up and is | ally conversant with the methods | f execution and its possibilities. ‘You’ll find him more than willing 5 co-operate with you on window sisplays, stunts, contests, etc. ) Should you need any further ‘\formation about this arrangeent, write direct to Water Fred Hosiery Mills, Inc., Nashville, CLORTONE EFFECT Mai, your screen presentation artistic ancolorful with this atmospheric effect, elabrately colored, beautifully created. 45—Colored positive only $2.00 —Set (positive and negative) 3.00 3 Ya4——Colored positive only 1.50 —Set (positive and negative) 2.25 \Order by Number N-172 N “ONAL STUDIOS, INC. 22 » 26th STREET, NEW YORK, N. Y. Be ° to specify size and send remittance with orc » avoid parcel post and C.O.D. charges a) HOW THEY DID IT IN N.Y. As we go to press, ‘“‘Union Depot’’ is playing the big New York Winter Garden on Broadway. The Winter Garden’s ad campaign is completely illustrated in this Merchandising Plan and mats are available at your local exchange. Here are the highlights of their exploitation campaign. $2.00 OPENING In order to impress the public with the full importance of “Union Depot,” it was opened with an invitation, reserved seat preview at $2.00 top. Civic officials, executives of the leading railway companies, stars of the stage and screen and other people of prominence were invited. Their acceptance made excellent, daily newspaper notices. The preview was exploited to the limit. Six sun-arc lights gave the theatre a brilliance that commanded the attention of all the Times Square district. Two sun-arcs were placed in the lobby, two on the marquee and two on the roof of the Hollywood Theatre (across the street). The sun arcs on the -marquee and roof threw red and green lights onto the Winter Gar den front. As the celebrities arrived, they were announced through a public address system. A radio microphone carried the message over station WRNY. Getting The Hotel Trade 25,000 cards were imprinted with the following copy and distributed to the patrons of all the hotels in the Broadway district. The cards were as big as a regulation government post card and bore the following copy:— “HELLO THERE” We hope your stay with us is as pleasant as possible. You can add to your enjoyment by seeing “UNION DEPOT” starring DOUG. FAIRBANKS, JR. with JOAN BLONDELL NOW AT THE WINTER GARDEN Newspaper Contest Stunt is to photograph a crowd of people in the railroad terminals of your town. Picture is printed in large space in your local newspaper. Several heads of the people on the photograph are circled. Newspaper and your screen announce that the persons on the photograph whose heads have been circled are entitled to free admissions. Stunt continues for the duration of the showing of “Union Depot.” Railroad terminals will join with you to make this stunt one of the most popular ever conducted. In New York the Pennsylvania Railroad Company offered a free trip to Washington to the winners. Reaching Into The Suburbs As a means of getting the outof-town patrons to the Winter Garden, the management distributed time tables to the suburbanites through the medium of the Union News Company who have many concessions in the big New York terminals. The time table was a four page folder giving the train schedules and advising the recipients that they could go home for supper, return in time to see the picture and get home without stealing any of their sleeping time. One of the pages was devoted exclusively to advertising the picture and contained plenty of ad copy and illustrations. It was an_ effective throwaway. Sidewalk Stencils “ALL ROADS LEAD TO ‘UNION DEPOT’ AT THE WINTER GARDEN” read the message that was stenciled on the side ~ walks of New York. Try it in your locality. Page Eleven