Untamed Africa (Warner Bros.) (1933)

sgn STUN \ TS, CONTESTS, TIE-UPS hag Get the Boy Scouts to Baliyhoo Picture The outdoor nature of ‘Untamed Africa” makes this picture a sure-fire subject for tie-ups with the Boy Scouts. Exhibitors should contact with scout leaders well in advance of the playjate and arrange the following stunts: — i e Parade to Special es Preview Arrange a special~Saturday morning preview with admission free to scouts. Have them parade to the theatre carry ing a banner reading: We're on Our Way to Our Greatest Adventure “UNTAMED AFRICA” Now Showing at the Strand Theatre Scout Equipment Prize Contest Tie-up with shops handling official Boy Scout equipment, such as uniforms, Scout shoes, cook kits, bugles, Scout oficial knife, Scout axe and many other items. Have them contribute a complete outfit as a prize for a contest for the most popular Boy Scout in town. Ballots should be given to all patrons attending a showing of “Untamed Africa.’ Prizes should be displayed in windows of the stores donating them and a card should be placed in the theatre lobby telling of the contest and giving the names of the stores offering the equipment. Your local paper will be glad to sponsor a Boy Scout Popularity Contest. They may want to print ballots in their columns and have their readers eligible to vote. Library Tie-up Books on Africa and tales of jungle adventure are always popular. Arrange with your local library to make the run of “Untamed Africa.” The books should be surmounted by a display of stills and an announcement of the showing of this picture at your theatre. This same tie-up should be made with book stores for window displays. Also, get your library to distribute special book marks carrying a list of suggested reading on Africa, both fiction and non-fiction. An adequate list of books on this subject can be readily had from the library file. Have one side of the book mark imprinted with scenes from “Untamed Africa,’ with ad copy on its playdate at your theatre. African Journey Outfit Contest Arrange with your local newspaper for a contest for the best letter listing the equipment the writer would choose for a journey through the African jungle. Get the dealers in camping equipment to offer prizes for the contest. The prizes should be displayed in the theatre lobby with a card announcing the contest. Announcement cards should also be shown in the windows of stores offering prizes. Dancing Monkey Attractive novelty hangers for the marquee. or lobby. A dancing figure of a monkey 20 inches high with head, hands and feet of cardboard and body of honeycomb tissue paper. “Untamed Africa” stickers on both hands. Directions for operating printed on back of the head. Order from Economy Novelty Co., 239 West 39th St. New York City. Prices: 25—-9c each, 50—8c each, roo—7c each. With theatre name and playdate, 2c each extra. WITCH DOCTOR Your local masquerade and costume outfitter, or in fact any capable wardrobe designer can fashion a Witch Doctor costume as shown in the stills on “Untamed Africa.” The props such as African shield, spear and “devilchaser” can be turned out by your own scenic or lobby artist. Engage a negro, the blacker the better, to impersonate the Witch Doctor and be sure to make him up with the Boy Seout Essay Contest Offer prizes for the best two hundred word compositions on “A BOY SCOUT’S TRAINING FOR OUTDOOR ADVENTURE.” Arrange for a local paper to run the contest and publish the winning letters. The prizes should be presented from the stage on the opening night of “Untamed Africa.” Camera Contest of Outdoor Photos “Untamed Africa” is an epic of the cameraman’s daring. Tie-up with dealers in camera and _ photographic supplies. to contribute prizes for a contest for the best pictures of local outdoor life taken by amateur photographers. The contest pictures along with stills from “Untamed Africa” should be displayed in the lobby of the theatre and also in dealers’ windows. A further tie-up with a newspaper to sponsor the contest will result in much additional _ publicity. The contest ‘should be billed as follows: “UNTAMED AFRICA” Is the Cameraman’s Greatest Achievement. Can You Qualify as a Photographer of Outdoor Life? JOIN THE “UNTAMED AFRICA” PHOTOGRAPHER’S CONTEST At the Palace Theatre Smash Lobby Unusual nature of “Untamed Africa” gives the wideawake exhibitor 3 ; ‘ x a big opportunity for smash _ticket-__ — ——~w special display of these books during ~~~ ~sefling lobby eee Thess the lobby with plants and branches in jungle effect. Borrow as many stuffed animals as you can possibly get and place them around the lobby and foyer. Furriers usually have a leopard skin and head for display purposes. Borrow one and display it prominently with the caption, HUNT THE DEATH-DEALING LEOPARD in “UNTAMED AFRICA.” Keep everything in the atmosphere of African adventure. Give your box office a thatched covering. If you can get a real monkey, place it out front next to the box office. Secure any African relics available from museums or collectors. Hire a man to guard the relics, thus lending them a touch of authenticity and value. Make a special display of spears, rifles, knives or any kind of deathdealing weapons. Get your local dealer in camping equipment to dress the lobby like an adventurer’s camp. If it is possible to caption each unit, your display will take on a note of authenticity. Sock home the tremendous exploitation possibilities of “Untamed Africa.” Zoological Clubs Good for Tie-up There are scenes in ‘Untamed Africa” no cameraman ever dared take. Wild animals in death struggles, closeups of snarling leopards, raging lions, poisonous reptiles and many strange species of animal and bird life. Get after local zoological experts to plug your run of “Untamed Africa.” Invite them to the first showing. Get their testimonials on the authenticity of the scenes for use in ads. Tie-up with zoological clubs, perhaps offering special rates for club members in groups. Play this series up as the greatest pictures of wild animal life ever filmed! BALLYHOO streaks of “war point” as stills depict. Copy identifying the show and theatre can be placed on man’s back. If no law interferes, place this man on streets during peak of traffic. Stationed at entrance of theatre while picture is current, this ballyhoo is bound to stop everyone in their tracks. The stunt can be made further effective by bringing a tom-tom into play and have the witch doctor beat same at frequent intervals. wie TALL TALES OF ADVENTURE FOR NEWSPAPER CONTEST Everybody likes to recount some personal adventure and as a rule with each telling, the same reaches exaggerated proportions and becomes eventually within the classification of a “Tall Tale.” Have your newspaper sponsor a “Tall Tales of Adventure Contest” in which prizes of theatre tickets are offered for those personal adventure tales that sound the tallest, yet can be verified with indisputable evidence or verification. The publicity story given here, explains the details and its tieup with the picture. ' (Publicity Story) | Win Strand Guest Ticket With Your Tall Tale of Adventure “Untamed Africa’s”’ Almost Unbelievable Thrills Leads to News-Strand Contest a Foe mysteries of the African wilderness, terrors of unknown domains, head hunters, wild beasts, poison swamps, reptiles, deadly insects, with doctors and blood-curdling battles with the scavengers of the jungle. More thrilling, hair-raising adventure crowded into a single screen attraction than would possibly be experienced by a score of average adventurers in a lifetime. That is just how to classify ‘Untamed Africa,” the sensational offering at the Strand next week. Seeing is believing, and if you were not to have the opportunity to witness this authentic, vividly exciting, pictured chronicle of “Untamed Africa,” you would be wholly justified in classifying verbal accounts of such adventurous experiences as “tall tales” of the first water. We-do, however, realize that almost everyone of our readers has had some one or more thrilling adventures, the telling of which would bear all the ear-marks of a “tall tale.” Won’t you tell these experiences to us. The “taller” they sound the greater your chances of winning Free Guest Tickets to witness “Untamed Africa” at the Strand. Yours may have been a hunting or fishing experience, an exciting mishap on a camping trip, a freak automobile accident, a daring rescue, your life endangered by fire, cyclone or at-yeur daily vocation. You may have had a run-in with burglars, hold-up men or +. may—have~been present -at-a—bembing— Teaser Campaign Copy is furnished here suitable for snipe posters, window and tack cards, throwaways and “scatter ads” in newspapers that is bound to build up interest in the picture. Make no mention of theatre in order not to destroy the teaser angle. When your regular announcements break, the connection with the presentation will instantly register with the public. Thrill Seeking, Adventur ous Men and Women Are Invited to Join an Expedition to UNTAMED AFRICA Wynant D. Hubbard Explorer or murder. But surely every one of our readers has had a truly adventurous experience that stands out in memory like a sore thumb. Write us about that adventure in not over 200 words. Color it with all the vivid picture wording you like but—and this is important—while it may read like a “Tall Tale,” your story must be TRUE and you must be in a position to furnish proof of its authenticity. either by material or ‘collaborating evidence. Each day until . ten daily prizes of two free tickets each to witness “Untamed Africa” will be awarded the best “Tall Tale Adventure.’ Get busy right now and send in the account of your thrilling or strange adventure to the “UNTAMED AFRICA” CONTEST EDITOR. Ia addition yours may be one of the st. ies which we will publish in the Cercest: Columns, Schools Besides its appeal as thrilling entertainment, “Untamed Africa” has great educational value. It is one of the greatest documents on African life ever produced. It is of interest to students of social science, history, geography, biology and zoology. Don’t fail to take advantage of these possibilities for a tie-up with the schools. Invite school teachers and officials to a special showing of the picture. Get their endorsement and permission to send a letter to the pupils. Run a special Saturday morning matinee for school children. Get the co-operation of the teachers for essay contests om “What Africa Offers the Explorer,” “Possibilities for the Development of Africa’s Natural Resources” or “Daagers of the African Jungles.” AFRICAN MOVIEGRAPH Get your theatre ad on “Untamed Africa” right into the homes via this amusing toy. ‘The Moviegraph consists of a 2-piece animal cage made of cardboard, inside of which may be seen an elephant. By sliding the picture panel to one side, the elephant may be changed into a tiger. Attractively colored red on yellow with plenty of room for theatre name and Reverse side can be used playdate. for program billing. 1000—$9.50 3000— 9.00 per M 5s000— 8.50 per M Prices: Imprinting of theatre name and playdate included in above prices. Order the African Moviegraph frona Economy Novelty & Printing Co., 239 West 39th St. N. Y. City. Page Seven