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~MARLBORO ADS
| SHADES OF _ SPRING:
‘FULL-PAGE -@&
(In color)
in The Saturday Evening Post and Ladies’ Home Journal.
4M ROGERS COUNTER CARD Sao
Full color, size 9.x 12”.
ROGERS FULL-PAGE AD @&>
in color—in Today’s Woman,
Movie Story, ROGERS WINDOW @& True: Story HALF-PAGE SUGGESTION and Motion Picture. Fall eto in Holiday.
Stills of suggested ‘’Wallflower’’ windows distributed nationally to dealers by Rogers.
ROGERS DIRECT MAIL 5
ROGERS DIRECT MAIL @&>
24 pg. booklet — includes 6 pg. booklet—plugs ad campaign— free dealer co-op ad mats, radio spots—disdistributed nationally by Rogers to tributed nationally by Rogers to dealers. dealers.
£ Yeoh He Fant of hs Z TALULA ULLAL ESLER LATCH cee
ILILULLLUULILLUILTUUILLLULULLUILTULULULAULLAUULULLULTUUTUU LEU Ee
HIT TUNE PUBLISHED!
Janis Paige sings popular favorite, "| May Be Wrong." Advanced
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ARNOLD, SCHWINN -@> FULL-PAGE AD
—In color— Calling All Girls (back cover).
Music Corp. publishes it with this swell movie title sheet!
Contact live bands, ‘singers, disc jockeys, eatery bosses!—and
of course get your displays in music store windows!
WINDOW STILLS
Eleven selected stills for local window tie-ups — available individually or as set of I! from National Screen Service Exchange.
ORDER "WINDOW STILLS NO. 677"
COZY CORNER
In furniture store or lobby. Props: promoted love seat—table, lamp or vase—rug—baby spots—display copy reads:
BALLY
Typical "Glamor Girl" strolls through town accom. panied by second—typically un-glamorous—girl (no make-up, low-heeled shoes, tortoise-rimmed glasses, armful of books)—each wears banner with one of
TONIUEVLVUUGTULIUUULEUU
Socorvod: for = Janis Paige. Robert Hutton | Joyce Reynolds = Seton nee:
= = ° ° ua Ti = JP374 BH-Pub. A30 hes Which one of us is a ‘Wallflower’?
BOB HUTTON = Beachwear Games > = Dresses Can You Tell?
and his = JP405 BH5 = Accessories Sportswear JR468 “WALLFLOWER” . Jpsop,s| BHI Scarves Make a Date with a WALLFLOWER = Hats _ Sweaters or Pipes : JOYCE REYNOLDS or JANIS PAIGE = JP42 | BHIS JR456 = Friday at the Strand!
Playclothes Men's Wear Evening Gown =