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“WATCH ON THE RHINE
WAR BOND CIVIC RALL
BILLBOARD: Promote this kind of 24-sheet display for town square to get your drive off to a big start. Add the regular three-sheet on “Watch on
the Rhine” (see page 19 of pressbook) for picture credits. Black area at bot
tom of 24-sheet might also be used to list names of sponsoring merchants.
In this case, snipe your theatre and playdate information on the 3-sheet.
Keep Faith With Those Who Keep A
WAR BONDS AND STAMPS _
BUY WAR BONDS | #
STRAND THEATRE |
WHEE s PEPE F980 PS
UPRIGHT DISPLAY: Display photos from newspaper file showing acts of resistance in European countries.
While Allied armies draw a ring of steel around Hitler Europe .. . inside the so-called ‘sEuropean Fortress”’ an Allied army of underground soldiers maintains its Watch on the Rhine. These underground fighters . . . waiting for the day of liberation . . . should be honored by all Americans as brave soldier allies. And there’s no way of doing them greater honor than by hurrying the day of doom for Hitler Europe... with the purchase of War Bonds.
Make this a rallying cry for a civic celebration whose dual objective is to honor the underground soldiers who keep a Watch on the Rhine... and to sell War Bonds. Use this slogan to key your entire campaign:
“KEEP FAITH WITH THOSE WHO KEEP A WATCH ON THE RHINE...BUY WAR BONDS.”
The suggested War Bond selling exhibit should be placed in a key part of town, such as the town square or on the grounds of public buildings. The illustration above suggests how to handle it . . . with speakers, bands and local celebrities acting as bond and stamp salesmen. All this celebration, of course, winds up with your big opening.
Arrange for local organizations representing the occupied countries to set up their own displays around the square and to co-operate in dressing up your theatre lobby.
10
WAR BOND BOOTH: Place a number of these booths, decorated as shown, in key spots around square.
Your Day-to-Day Set-Up:
1
“Watch on the Rhine War Bond Committee” is organized to include leading social, business and civic notables.
“Watch on the Rhine War Bond Rally” is held opening day.
Ex-members of Europe’s underground, now in your city, should be feted at a banquet and at your opening.
Newspaper and radio coverage of banquet and opening stresses the point that our War Bond purchases are helping to hurry the day when Allied armies will join the underground in its Watch on the Rhine.
Newspaper advertisers snipe their ads opening day with the line: ““Keep faith with those who keep a Watch on the Rhine ... BUY WAR BONDS.”
Get the cooperation of local organizations representing Free France, Free Belgium, Free Holland and other occupied European countries still fighting Hitler.
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