Waterfront (Warner Bros.) (1939)

This Campaign Tells How To Create Excitement For Your Showing of ‘Waterfront’ A WARNER BROS. PICTURE ADVERTISING ON PAGES 4 & 5 mat 209 — 30c ROMANTIC PAIR is Gloria Dickson and Dennis Morgan, teamed in the lead roles of ‘Waterfront,’ the Warner Bros. drama coming to the Strand Friday. Now A Comic Funniest frozen-faced, sourvoiced act, except Ned Sparks’, is given, for private entertainment only, by Gloria Dickson. The Warner Bros. blonde discovered this talent recently and she kept the set of “Waterfront,” her current film, a-giggle with it. “Waterfront” is playing at the Strand Theatre. Versatility Record Aldrich Bowker, who plays a priest in Warner Bros.’ “‘Waterfront,”’ which is now playing at the Strand Theatre, estimates he has played more than 1200 roles since he left Harvard University, where he was a medical student, and went on the stage 43 years ago. Since then he has played every type of role. GLORIA DICKSON OFFERS BLONDES BEAUTY ADVICE Gloria Dickson, who has the feminine lead in “Waterfront,” the Warner Bros. melodrama playing at the Strand Theatre, is pleased when critics adjudge her Hollywood’s most perfect blonde, but moans that every true blonde must pay for compliments with a rigid beauty routine. Blonde hair must be cleansed once a week with soap and water and once by the cornmeal and brush method. Daily soil must be removed by a brisk Turkish towel rubbing and __ spirited brushing. Golden locks are at their best when comparatively free of oil. That is all right as long as no heat is applied to them, but under the sun they streak and split. Accordingly during the summer Gloria uses a little vegetable oil on her scalp, but never goes out in the noonday sun without wearing hat or bandanna. Gloria prefers simple coiffures for blonde hair because its color alone is so noticeable. Only the finest soaps, creams and cosmetics can be used on delicate blonde skin. Super-fatted soap keeps such skin from drying. Gloria uses this in the morning but cleanses with cream during the day and evening. Gloria finds the effect of brown mascara and pencil most natural but never over-uses make-up. SIX SHEET — Prices for |, 3, and 6 sheets listed on back cover -PUBLICITY EXPLOITATION ON PAGE 6 (Lead) ‘Waterfront’ Lusty Vehicle For Dynamic Young Star Lusty and virile is the story of “Waterfront,” the Warner Bros. picture scheduled to open next Friday at the Strand Theatre, and therefore it was regarded as an ideal vehicle to introduce to the public Dennis Morgan, a big, brawny, handsome lad who is expected to step immediately to the forefront among the screen’s rea] he-men. Sharing top honors in the cast of “Waterfront” with young Morgan are Gloria Dickson, Marie Wilson, Sheila Bromley, Larry Williams, Frank Faylen, Ward Bond and Aldrich Bowker. They all contribute importantly to the development of the plot, but it is about the dynamic person of Dennis Morgan that most of the action and excitement — of which there is plenty — re volve. The perfect type is to be found in Jim Dolan, played by Dennis Morgan. His policy is to “hit them first and argue afterwards.” He has been thrice elected to the presidency of the Waterfront Club, a longshoremen’s organization. The defeated candidate, Mart Hendler, played by Ward Bond, is a harbor district bully who is Jim’s implacable enemy. Jim wants to marry Ann Stacey, played by Miss Dickson, but she won’t consent to any nuptials until he demonstrates that he can refrain from fighting and periodically going to jail for it. With the aid of a priest, Ann wins a promise of reform from Jim and they are married. He resigns his presidency and they plan to become farmers upstate. Hendler starts a drunken fight and kills Jim’s younger brother. Jim won’t give the police information about Hendler, because he wants to find the murderer himself and wreak his own revenge. Ann lives in constant fear that he will do just that. Jim finds out that Hendler is hiding in a waterfront dive. He takes his gun and starts for the place, but Ann calls the police and has him arrested for carrying a gun. With the aid of.a pal, however, he breaks out of jail. Learning of this, Ann hastens to warn Hendler, because she wants no encounter between them. The latter, however, thinks he is being tricked, knocks Ann unconscious and locks her in a closet. A moment before Jim arrives, Hendler scrambles out on a narrow ledge. Jim is just about to shoot through the closet door when a scream makes him rush to the window. Hendler has fallen four stories to his death. He realizes how close he came to killing his own wife, and vows to reform. They go awav. The screen play written by Lee Katz and Arthur Ripley, was based on a play by Kenyon Nicholson, and the production was directed by Terry Morse. Additional Publicity on Pages 2 and 3