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LOOK FOR THE SIGN OF THE
Aud You'll Find Che Trade’s Gon Showmen /
... Because you can count on the smart boys, like Bill Hendricks of the Warner, Memphis, winner of Motion Picture Herald's Quigley Award for the best campaign of the year and Frank LaFalce of the Metropolitan, Washington, to spot a good idea in a hurry! No question about it, the CLUE CLUB’s the big noise in picture promotion today.
Offered as a means of increasing returns on Warner mystery films throughout the entire year, the country's front-line operators are behind it since its introduction with ‘The White Cockatoo’. Run your eye down this list—it's typical of the houses now using Clue Club promotion and, whether you be key town or whistle-stop, see if you don't find one like yours among them...
POPULATION THEATRE SEATING Albany, N. Y. 127,000 Ritz 1134 THIS IS Appleton, Wis. 25,000 Appleton 909 Atlantic City, N. J. 66,000 Stanley 1976 Baltimore, Md. 805,000 Stanley 2 on0e Jamestown, N¥.—"45,000“Palace. +~—=«1687, Memphis, Tenn. 253,000 Warner 1969 Olean, N. Y. 22,000 Haven 1118 Oneonta, N. Y. 13,000 Palace 1045 Philadelphia, Pa. 1,951,000 Karlton 1066 Ww E G i V Bi ¥ Oo U Pittsburgh, Pa. 670.000 Warner 1932 THE CLUE CLUB Pleasantville, N. J. 12,000 Rialto 812 1 aks cour bbe ca Port Arthur, Texas 51,000 Peoples’ 1100 acs seuades for the beatae St. Louis, Mo. 340,000 Florissant 1750 mystery movies... St. Louis, Mo. 340,000 Shubert-Rialto 1710 ; Syracuse, N. Y. 209,000 RKOStrand 1658 To lift your showing Saige id Utica, N. Y. 102,000 Avon 1567 cag sce Sadan ics Utica, N. Y. 102,000 Stanley 2963 Washington. D.C. 487,000 Metropolitan 1591 To provide a profitable outlet Wellsville, N. Y. 6,000 Babcock 664 for the giant public interest
in crime detection...
To make your selling job easier and your revenue greater. ..
THIS IS WE START YOUR PROMOTION
All Warner Bros.’ mystery pictures this year and their trailers, will be trade-marked with the CLUE CLUB insignia. Posters, ads and publicity for these productions will carry similar identification. By means of the promotion and Club activities outlined in the pressbook for ‘The White Cockatoo,’ we believe a local organization can be formed to serve as the nucleus of ticket-buyers for every one of these shows.
Copyright 1935 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.