While the Patient Slept (Warner Bros.) (1935)

FOR YOUR | ANNOUNCEMENT We give you a free slide, prepared stories and ads, lobby suggestions, letter to patrons, butions, burgee and other accessories. All these are provided in detail, together with 20 suggestions for Club activities and a 6-day contest, in the press book for The White Cockatoo’. AND THE BIG BLACK MASK MAGAZINE TIE-UP NEWSSTAND 1 188 18 15 ° POSTERS AVAILABLE EVERY MONTH They're 14x22 and printed in dark green on a good light green board. Your Amer _ ican News Co. agent knows all about the deal — call him to find how many ‘you need to cover the city. He'll tell you and take care of all distribution free! MAGAZINE fia CLUE CLUB'S BIG MYSTERY STORY CONTEST Prizes GALORE ./ i] Including. 4 glorious VACATION CRUISES to BERMUDA on luxurious FURNESS -BERMUDA LINERS Bem ASK MANAGEMENT FOR DETAILS rder from Campaign Plan Editor, Warner Bros. tures, 321 W. 44th St, N.¥.C. No hitches, no drawbacks ... ask for your free material today and it’s yours in the first mail! Address requests to: Mr. P. C. Cody BLACK MASK MAGAZINE 578 Madison Avenue New York City Giving you: 4 trips to Bermuda! we send them on). mances Magazine. including eligi Contest now b INCL UDED CLUE cL UB The White Cockatoo The Case °, : tf the I, @ ‘Perry Mason’ mcd fe Patient in Room I8 The Green Cat Mur, der by an Aristocrat * Priz :; 5 zes include Bermuda Liners ir oan cruises to B > € Queen of B. ermuda ermuda’ and N For com plete rule iti s€€ curreny issue af Block wet Ma, te aga Tizes zine, I2 pages devoted exclusively to the Clue Club are included in the pressbook for ‘The White Cockatoo’. _ Chis is to certify that assa and ‘The Monarch tom Furness. rch of Bermuda, > Free 14x22 newsstand posters every month. Free membership cards—all you need. The monthly Miniature Mystery Contest based on the Current Clue Club production and open ONLY to Club members. Lavish prizes include A full section every month devoted to Club activities (you tell us what you're doing and A full page ad every month in Ranch Ro A list of every Ist run house showing the series to be run in every issue for a year. PRE MEMBERSHIP CARDS All you do is fill in member's name and theatre and sign it. It's publicity they'll carry in their pockets always—_ and your coming Clue Club shows are listed on the back! Readers must have these membership cards to enter the | Black Mask contest and can get them ONLY from you, © or by writing us. Yours for the asking. ® TICKETS TO BERMUDA ARE YOURS For the Best Promotion of the Clue Club Series Take your choice of the suggestions in "The White Cockatoo’ press book—add your own if you want to—and the new champ of show business will get TWO all-expense paid cruises from New York to Bermuda and return, with full stop-over privileges, on the finest of the Furness-Bermuda Line’s ships. Tickets go to the one showman whose campaign for the Clue Club is judged the best. The Rules Are Simple: Two round trip cruises from New York to Bermuda will be awarded by Warner Bros. Pictures, Inc., to the Theatreowner or Manager submitting the best all-around promotion campaigns on the Clue Club series, ending two months after release of the twelfth issue. Mention of the Bermuda Trips via Furness-Bermuda Lines offered through the Clue Club Contest in Black Mask Magazine must be made in conjunction with the campaigns on at least six of the Clue Club productions. All phases of the campaign including activities of the Clue Club, advertising, publicity, lobby display, tie-ups, and other exploitation will be considered in determining the award. Proofs of advertising, tear sheets of publicity, photos and samples of exploitation stunts must be submitted by. contestants wherever possible. These should be accompanied by a brief typewritten description of the campaign as a whole. Campaigns based on Warner Bros. Merchandising Plans for this picture are as eligible for the awards as are original ideas. Contest begins with release of ‘The White Cockatoo’ and all entries must be received not later than two months following official release date of the twelfth Clue Club production. The judges will be Major Albert W. Warner, VicePresident of Warner Bros. Pictures, Inc., W. Epes Sargent, Exploitation Editor of ‘Variety,’ and Cyrus F. Judson, General Passenger Agent of the Furness-Bermuda Line. Their decision will be final. Warner Bros. cannot be responsible for the return of any material submitted. Address all entries to Clue Club Campaign Centest, Warner Bros., 321 West 44th Street, New York, N. Y. Page Three