While the Patient Slept (Warner Bros.) (1935)

EXPLOITATION Mystery. Comedy. Title and Star Promo 2 Simple One-Day Contest Ideas ADD-A-TITLE CONTEST -FUNNIEST COMBINATION WINS Here’s a slant the columnists have given a good deal of space to and never tried this way before. Show your title on a marquee—then ask readers to add another and win a prize. . . if it’s funny. You can have the marquee illustrated in mat form for 20c. Order Mat No. 20. (Publicity Story) Prizes for Funny Two Movie Title Combinations Remember how you’ve laughed at some of the double-feature combinations featured on theatre marquees. Some of ’em are pretty queer, aren’t they? MHere’s your chance to get your laugh out of these queer duets—and get prizes at the same time! The next attraction at the.............. Theatre will be a First National comedy-mystery called “While The Patient Slept.” There’s a title that’s a set-up for those who find humor in some double feature combinations. What can you do with it? Can you think up combinations better than these: “IT HAPPENED ONE NIGHT” “WHILE THE PATIENT SLEPT” “MIDSUMMER NIGHT’S DREAM” “WHILE THE PATIENT SLEPT” It’s easy, and it’s fun! You can use “While The Patient Slept” CHARACTER IDENTIFICATION TEST -READERS NAME °EM ADD A TITLE—WIN A PASS Use this theatre marquee to test your combination. Write your title in the blank space. See if it still looks and sounds funny. If it does— and it’s one of the ten best, you will be able to see “While the Patient Slept’? as the guest of the....... Be ie | Theatre. This film has been hailed as one of the outstanding mystery dramas of the year, and stars Aline MacMahon and Guy Kibbee, along with an all star cast, including Patricia Ellis, Lyle Talbot and Robert Barrat. either as the top feature or the bottom—take your choice! For the best 10 sets of three combinations each, this paper and the ssipistassseap tenon Theatre will award guest tickets to the showing of “While The Patient Slept,” begin MUNG BE TNC sn sscsschcttatesessasstavestanes next Wednesday. The film features Aline MacMahon, Guy Kibbee, Patricia Ellis, and Lyle Talbot. It is the second of Warner Bros. “Clue Club Mystery-Masterpieces.” (Add local details, conditions). Readers find descriptions which correspond with characters illustrated. For newspaper or program plant. Publicity story tells all. For illustration, order Mat No. 6—20c. There Are 10 Witnesses To This Crime-Who Are They? 1. “Pm Isobel, his son Adolphe’s wife!” 2.. “Pm Dimuck, the patient’s attorney!’’ 3. “I’m O’Leary, the lovelorn cop!’’ . “I’m Eustace, his temperamental son!” . “I’m Sarah Keate, his nurse!” 4 5 6. “I’m little March, granddad’s pet!” 7 8 . “P’m merely the housemaid!’’ . “P’m Deke Lonergan, March’s sweetheart!’ 9. “I’m Mittie, kinfolk to Mr. Federie!”’ 10. “I’m his tall son Adolphe!’’ (SOLUTION: Reading from right to left; the nurse, the cop, granddad’s pet, March’s sweetheart, Mittie his kin, attorney, Adolphe’s wife, temperamental son, housemaid, Adolphe.) Page Four (Publicity Story) Theatre Tickets Free If You Can Find Witnesses Here’s a new game for Mystery Movie Fans. It’s a game everyone can play, and there are aS many prizes as there are winners. It’s easy, too. All you have to do is to fit the characters to the printed titles. Here they are, shown on this page! Ten people, all in the home of dying Richard Federie, an aged recluse. A man has been murdered. They are all witnesses, and at the same time all are suspects. Each one has an alibi. Among them are a nurse, a detective, a beautiful girl, her sweetheart, a son of the dying man, his wife, and others. They are all characters in “While The Patient Slept,” the second in a series of mystery pictures produced under the insignia of the Clue Club. The artist, however, has taken liberties with the photograph. See if you can fit the titles to the pictures. It’s easy to see that “Sarah Keate”—the nurse is on the extreme right—but who in the photograph is the ‘detective’, the housemaid and the rest? If you’re right you will win two tickets to the sigeadubesheatstebs bie kese cde Rize a we Sig es Theatre, where Aline MacMahon, Guy Kibbee and an all star cast will open in First National’s late murder mystery, “While The Patient SIP OME hisscsisebecenssapivctvecactacws All solutions must be sent to the Contest Editor of ‘the... iccccsssesssesserss (Newspaper) before... csceeeeees “While The Patient Slept” is based on the best selling novel by Mignon G. Eberhart, and in addition to being one of the most thrilling and baffling stories ever screened, it contains much humor and a clever romance. iis = The 6-Day ‘““Clue Game”’ Contest in the press book for ‘“*‘The White Cockatoo”’ is still good. Have you seen it? NURSES RIDE TO SHOW If you can promote a bus ride, why not give the nurses a free ride to theatre on their day off. Signs on bus and announcement in paper ought to create interest. For a flash, you might also reserve a section for them. Bob Wile, of the Granada Theatre, Pearl River, N. Y., pulled this stunt ... and very successfully, too. & RADIO PLUGFLASHES If you can, by cuff or cash, spot 30 second announcements after radio news programs. Following their general style of speech, your spiel can go: “Flash! Two murders were committed last night in the home of the invalid Richard Federie. Detectives are busily unfolding the web of evidence, which points to . . . but wait, we’re giving it away. If you're interested, you can see the exciting murder-mystery “While The Patient Slept,’ at the Strand Theatre all this week. Aline MacMahon and Guy Kibbee are the stars—and we know you'll like it.” COOP ADS PLUGGING TITLE Title may be made basis for coop ads. Lines below give slant: ELECTRIC APPLIANCE SHOPS — Wizard electric appliances did the housework “While The Patient Slept.’’ For leisurely hours use Wizard Appliances—for a thrilling hour see “While The Patient Slept.” DRUG STORES — Pharmer’s Cough Remedy cured the cold “While The Patient Slept.” FLOWER SHOPS—What a hit he made with “the patient’? — when a big bouquet of Carlstrom’s Flowers arrived “While The Patient Slept’! @ ON THE MYSTERY SLANT Here are a few ideas, some new, some old—but all plugging the mystery angle of the film. Take your pick! SHADOW BOX In front of theatre, inviting passers-by to “See what happened ‘While The Patient Slept.’ ” Lookers-in see a still and copy on the picture. FREE MAGAZINES Promote back-number issues of mystery mags, with stickers on ’em plugging pic and playdates, and handed out in advance. RADIO TIME After mystery hours, spot a short announcement of the film. P. A. SYSTEM Used two ways. First, a mysterious voice talking about picture to passers-by in front of theatre. Second, sending the voice into theatre before trailer is flashed on screen—introducing it. REMINDER: