While the Patient Slept (Warner Bros.) (1935)

EXPLOITATION NURSES’ CHART IN LOBBY Artist can make a nurses’ chart for your lobby —following the general style of a hospital chart, on a larger scale. Chart should be headed ‘While The Patient Slept.”” Following, copy should read something like . . . “10 o’clock—patient sleeping soundly——10:30—A shot and a loud scream came from somewhere. Patient wasn’t disturbed —11:00—A murder has been committed, etc., a REVOLVING STILL DISPLAY WHICH OF THESE CHARACTERS IS THE MURDERER IN "WHILE THE PATIENT SLEPT’? Display illustrated, spins around showing stills of ten characters in the film, with an identifying line for each. If you like this lobby idea, your electrician will know how to set it up, with the aid of a victrola. § PAST HITS ON DISPLAY Stills of MacMahon and Kibbee from their former pictures together, will boost your show. List includes “Big Hearted Herbert,’ “Babbitt,” “Merry Frinks” and “Gold Diggers.’ Accompanying line can be, “If you’ve enjoyed Aline MacMahon and Guy Kibbee in their previous hits, you'll enjoy them in this mystery-thriller, “While The Patient Slept.” é JADE LOBBY ELEPHANT Since a jade elephant plays an important part in the solution of this film, why not plant an imitation in the lobby, with card attached: “This jade elephant holds the solution to the mystery of “While The Patient Slept” ? ® 3 WHEELING BED BALLY A man in bed, uniformed nurse at his side, title of the picture, and you can have a bally. Outfit might be stationed in lobby, or nurse might wheel the patient around the streets. i MYSTERY ATMOSPHERICS With a mystery picture, it helps to add as much atmosphere as possible. Green spots with rest of lobby lights dimmed will get you what you want. Stills from previous mystery pix — especially some with bits of comedy, will goO.K. asadisplay. These window displays, only two of the five engineered by the ShubertRialto in St. Louis, give you a rough idea of the effective flash to be had with Black Mask magazine’s free posters. Windows are yours in addition to the newsstand posting, both of which local agents for the American News Company are prepared to handle from start to finish. Call them to find how many posters you need — then write Black Mask and _ they’re yours with plenty of space for title, date and imprint. Suggested trailer copy announcing formation of local ‘Clue Club’ is provided on page 6 of the Advertising Section. ; KNITTING STILLS TIE-UP PRIZES FOR DREAMS “WHILE CONTESTANT SLEPT’ Stills P.S. 18 and 19 show Aline MacMahon knitting. With the craze for knitting at its height, these may help you get into knitting shop windows—or even a coop ad. In the lobby, on the air or in your papers, public can be asked to tell of most unusual dreams. Connection lies in connotation of your title, and, with passes to “While The Patient Slept’? mentioned e in announcements, we believe the tieup is clear. Not a colossal stunt—but a stunt nevertheless. WESTERN UNION TIE-UP i TOLD BY A NURSE Nurses might be interested in a contest for letters on their most exciting or interesting experiences in connection with patients. Adaptable for @ newspaper, radio or even lobby contest. Ficti tious names may be used, in keeping with the : POEM PUZZLE PLANT nurses’ code never to divulge a patient’s secret. Your editor can use this item as a puzzle, or straight feature, listing solution with it. Our only sales argument is that plenty of eds have used it. Still P.S. 91 shows Aline MacMahon, Guy Kibbee and Allen Jenkins, with a Western Union telegram very much in evidence. Although there is no National tie-up, you might be able to arrange a tie-up with your Western Union office. INVITE COPS, NURSES (Solution) Aline MacMahon was born in DON’T FORGET! Illustration is reduced just to show what it looks like. You get it in the usual 2-column size. Order mat No. 8—20c. SHE i A-100@-ING WAS HER & ae 2 WN HER i am Be gs tion! She Wes. cap ERE-500 SMB-HE PRODUCERS TUL Sue Go-aie A Broapway Roe BQ F-1-5050/ @-#eRg FeIOwe0 we WED TH SPEED, HER Pest wad In SHAWS “CanDiDE’/ IN he Pc He Ae Pe FINAL” ON THE G-I00-REEN, Cue BRcT <> eH wag SEEN / SHE WON _—® movie-GOERS ep iy IN ri KINDS OF —H00 )-ve PARTS! “HE Love QHE YL SHE 1000-oRE THAN /EPT Wwo—etinG “Write tHE PATIENT SLEPT 7% May In McKeesport, Pennsylva-ni-a! Brooklyn-bred she hunted knowledge In “Erasmus High’? and Barnard College! She felt that acting was her mission And fought to win her one ambition! She pestered the producers, till She got a Broadway role to fill! Others followed it with speed— Her finest was as Shaw’s **Candide’”’! In “Five Star Final’? on the Screen She first with Robinson was seen! She won all movie-goers’ hearts In many kinds of movie-parts! The love she won she more than kept In battling “While The Patient Sleps’’! Since heroine of picture is a nurse-detective, you might invite sleuths and nurses to opening. They’ll like the picture and their comments ought to help your show along. Blow ups of their technical reactions ought to make a neat display. Com plete “Cine Cinbd’’ material is provided in “The White Cockatoo”? Press Book. Ask for it at your Exchange Page Five