Wine, Women and Horses (Warner Bros.) (1937)

eS EXPLOITATION ‘“‘MacLane Horse Show’ Don’t forget to tie up horse shows, polo games, and country fairs, on the sporting angle with signs, placards and banners. Post notices on local riding academies’ bulletin boards telling fans that Lady Luck is the fastest moving animal on four legs. You might invite hunting and riding clubs to see picture. If you can’t spot a horse show in your locality, contact riding academy to name event after Barton MacLane. P. A. Racing Broadcast Give passers-by all the effects of a horse race via a P.A. system out front. Have your announcer describe the colorful crowd, the start, the race itself and the exciting finish. Have him tell of the vast sum bet by Barton MacLane on Lady Luck, announcing name of picture and playdate. Wine, Woman and Horse For a lobby stunt that plugs title of picture use a table display consisting of a bottle of wine, a miniature statue of a horse, and a small figure of Ann Sheridan. In center place a still of Barton MacLane with this copy: ‘Which gets him in the end — Wine, Woman, or Horse? See ‘Wine, Women, and Horses’ at the Strand Theatre.” “Lucky” Floral Wreath Place a large floral wreath in form of a horseshoe in a conspicuous spot in your lobby. Perhaps your local florist will work up floral design and decoration for you. Mount stills from the picture on compo board and set in center of wreath. Copy over display reads: ‘‘To The Winner — ‘Wine, Women, and Horses’ at the Strand on (date).’’ Race Track In Lobby How about showing ’em a real race track in your lobby? Cover top of a small table with turf and sprinklings of grass and place miniature horses with jockeys on track in various running positions. Place hurdles raade from compoboard at regular intervals. Also, your artist can make a sketch of a club house and grand stand for background. Copy over display reads: ‘Get on the right track to good entertainment — See ‘Wine, Wemen, and Horses’ at the Strand Theatre.”’ z ‘Man In Barrel” Bally Have man dressed in barrel parade through streets with this copy written on barrel: ‘‘l lost my shirt betting on ‘Wine, Women, and Horses.’ At the Strand Theatre on Thursday.”’ Horse-On-Truck Bally Send truck through streets with horse in stall set on top. Every few blocks let horse out of stall and parade around for a few minutes. Be sure billing and play date annears on horse, Use this copy on truck: “‘Meet ‘Lady Luck’ — in training for the Big Race in ‘Wine, Women, and Horses’ at the Strand Theatre.”’ “‘Old Dobbin’’ Street Stunt If you can get hold of an old, worn-out, accordion-ribbed nag, parade him through town with this copy: ‘I’m the only nag Barton MacLane won't bet on. See ‘Wine, Women, and Horses’ at the Strand Theatre.’ How’s Your Racing I. Q. A contest to find out how much patrons know about racing. Award free tickets to most accurate definitions of the following expressions: Bookie (one who takes your bet) Fixer (one who illegally arranges result of a race) Scratched (Horse withdrawn before start of race) Steerer (jockey) Follow the Chalk (to bet on favorites) Slate slinger (bookie) Beetle (horse) Totalizer (device to figure percentages to determine odds on horse) Barrier (starting place of race) 6 HORSE STUNT PARLAY Jockey On Horseback Have jockey in flashy outfit parade horse up and down main street of town. A beautiful gal chasing him with a large wine bottle in her hand might be good for a laugh. Copv on blanket over _ horse reads: “ ‘Wine, Women, and Horses’ —Who Could Ask for Anything More? At the Strand Theatre on (date).”’ Rock-a-Bye Barton Get a rocking horse from your toy dealer and mount cutout of Barton MacLane on it. Place in _lobby or out front and have at-— tendant rock horse back and forth. Copy reads: “What a Rocking Barton MacLane Gets in ‘Wine, Women, and Horses.’ See it at the Strand Theatre.” Lucky Symbol Contest Invite patrons to submit list of good luck symbols and award free tickets to longest lists. Idea can also be used for a lobby display with this copy: ‘Barton MacLane Doesn’t Need a Good Luck Charm in ‘Wine, Women, and Horses.’ He has Ann Sheridan.”’ Use stills to illustrate. Your Coming E-vents Three men wearing double-vented coats walk along with vents pulled up so that passers-by will see the patch on the seat of their trousers. When enough people are watching have them lower flaps displaying picture’s title. Gag should be repeated at short intervals. Trick Horse For Bally Two men under a horse skin imitating a dizzy horse ought to get passers-by to look twice before going on their way. Have trick nag stagger up and down _the main streot and sit dowr on curb at street corners. Banner over ‘‘horse’’ reads: ‘“This is what Wine and Women did to this Horse. See ‘Wine, Women, and Horses’ at the Strand Theatre.”’ ‘‘Bucket Of Oats’’ Bally Place a bucket of oats at important street corners of town with this copy: ‘See Barton MacLane Sow His Wild Oats in ‘Wine, Women, and Horses’ at the Strand Theatre.” Here’s Your “Lucky Day”’ Play up the ‘Lady Luck’ angle with a “Lucky Day Sale’ for ladies right in your theatre lobby. Tie-up with merchants for a grab-bag sale. Bags might sell anywhere from twenty-five cents to one dollar and should contain articles worth more than the asked price. Novelty stores or ten and twenty-five cent stores might go for this idea and contribute. Be sure a card announcing billing of picture is inserted in bag. Display some of the articles to be found in grab bag with the name of the merchant who donated it next to each one. Copy should run something like this: “Barton MacLane Takes a Chance on ‘Wine, Women, and Horses.’ Why Don’t You Take a Chance at Winning One of These Beautiful Articles?” Page Seven