Wine, Women and Horses (Warner Bros.) (1937)

Mk ee EXPLOITATION Display Famous Races From the morgue of your local newspaper you should be able to get many photographs of famous horseraces. Display these in prominent spot in your lobby together with stills from picture. Handicappers Can Help Get in touch with the handicappers on your newspapers and see if you can't arrange to have them call their best bet of the day during run of show “Wine, Women and Horses Special.”’ “Horses In Lobby Make cut-out facsimiles of horse shoes and four-leaf clovers and string around lobby and marquee. If possible, get hold of a recording of ‘‘Horses’’ and play on a concealed vic in lobby of theatre, or broadcast through P.A. system out front. Paddock Badge Contest Pass out badges with numbers in advance of showing. Post lucky numbers on board in lobby during the run and “cl! patror=that if they have dunlicate number they are your guest to showing of picture. Surround display board with scene stills from picture. Teletype Plugs Film Borrow a teletype machine and place it in prominent spot in your lobby. News flash sells lines announcing your showing: ‘‘100-To-One You'll Be Thrilled!’’ It’s Paced To The Beat Of Your Heart”... see “Wine, Women, and Horses’’ at the Strand Theatre. Animation Out Front If you can get a few small models of horses, place on a revolving drum over your box office or under marquee. Powered by asmall motor, animation should attract plenty of attention. Pin Tail On Horse The old ‘Pin the Tail on Donkey’ stunt should still provide patrons with plenty of laughs. Mount figure of horse minus tail on large board in lobby. Award passes to patrons who pin tail on designated spot while blindfolded. Place heads of cast members and billing on body of horse. Page Hight Co-op Still Selections BARTON MACLANE: Briar Pipe— BM 33 Smart fall suit BM 43 DICK PURCELL: How to handle a punching bag — RP PUB J Formal evening attire — RP 17 ANN SHERIDAN: Fountain pen— AS 151 Smart coiffure— AS 46 Diamond-set pearl ring — AS 113 Tennis racquet — AS 98 These tie-up stills cre available from Warner Bros. Campaign Plan Editor, 321 W. 44 St., N. Y. C., at 10c each or entire set for 65c. Racing Form Throwaway Throwaways printed in the form of a racing sheet should go over with racing fans. Around border make a few sketches of wine glasses and beautiful gals. For heading you could use: “Wine, Women, and Horses Entertainment Handicap.’ Distribute these at all sporting events, barber shops, magazine stands. etc. VITAPHONE. BEST BETS “SPEAKING OF THE WEATHER” (Merrie Melodies in Tech.). Characters from various well known magazine covers come to life in a breezy, fast-moving cartoon. (8 minutes—No. 2216) “DR. CUPID” (Broadway Brevities) . The hilarious Ken Murray and Oswald in a rousing comedy.. (20 minutes—No. 3019) ““A NECKING PARTY” (Vitaphone Novelties). Edgar Bergen and his faithful Charlie McCarthy in another of their clever comedies. (10 minutes—No. 3901) FLOYD GIBBONS IN ‘ATTIC OF TERROR” (Your True Adventure Series). The world-famed headline hunter brings you another thrilling true adventure. (10 minutes—No. 3301) “PORKY’S GARDEN”’ (Looney Tunes). The delightful Porky Pig brings you new chuckles with another escapade. (8 minutes—No. 2816) Cards Near Track If your theatre is situated near a race track don’t overlook papering the vicii« ity. Station ushers near exits to pass out heralds and novelties. Might have cards made up with copy: “You'll be the winner if you watch Lady Luck run. The only ‘sure-thing’ in town. See ‘Wine, Women and Horses’ at the Strand Theatre beginning Wednesday.” Horse Wins Blanket Promote a horse blanket from dealer and arrange to present it to the winner of biggest race held near your town. Play up angle that blanket is a gift from the screen’s greatest race horse, ‘Lady Luck’’ who stars in ‘Wine, Women and Horses.” Display of blanket in lobby in advance should serve as interesting exhibit and satisfy dealer who is giving away blanket. Author! Author! Remember that W. R. Burnett wrote the story and he is the same person who authored such top-notch films as ‘‘Little Caesar,”’ “‘Scarface’’ and ‘“‘Dr. Socrates.’ It might be a good idea to include this selling angle in lobby displays and publicity. = Books In Windows Books concerning horse racing are among the more popular books shown by dealers. Arrange for a special display with scene stills from picture and cards with selling copy. Books currently in demand that can be used are: ‘Profits on Horses,” ‘All About Odds,”’ ‘Playing the Horses’ and ‘‘Winners — How To Select Them.” Racing Games In Lobby Put over the racing angle with an elaborate display of racing games in your lobby. Get in touch with your local toy dealer to furnish you with a variety of horse racing games. Might be able to utilize some of these for lobby contests, awarding free tickets to patrons choosing the winning horses. | Ads In Sport Section Arrange to slip a few teaser ads into sport pages of paper near race results. Use this copy: “If He Bet On Women Instead of Horses, He’d Have a Million. See ‘Wine, Women and Horses’ Coming to the Strand Theatre on Friday.”