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443%
FV es by ad LES NS ORAWN BY JS BRUST
YG fee ee. ag” CT ear Cem 2 8’ $ 10’
SCALE
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Shown in reduced size. Actual size of mat is 10” wide x 14°4” deep.
IT’S YOUR AMERICAN PRIVILEGE T0 SERVE!
Flere’s What We Mean...
1. Eight special bond and stamp selling slugs are available on one mat FREE at your exchange for spotting in your regular newspaper advertising. Several of these are already included in pressbook ads (pages
9-15).
2. Put the pressbook, issued by the War Activities Committee of the Motion Picture Industry, to work. There are 12 pages of
showmanship ideas to sock over this big
gest exploitation campaign of ’em all.
3. Run these slogans in your programs,
66
adapt them for your newspaper as “‘cut
offs” or flash ’em from the screen: Make it a habit and a hobby... Buy stamps and bonds in our lobby!
Buy bonds here...
For freedom everywhere!
Bonds and stamps keep ’em flying... Keep on buying in our lobby!
4. Post the free government 24-sheet. plete details on page 19.
AZINE, issued monthly.
This blueprint of a Lockheed-Hudson bomber gives you a_ powerful bally aimed at the thousands of model-makers in your town. This same model plan appeared in Air Trails Magazine (reader circulation: 500,000) preselling this promotion nationally. Here are_ several
angles:
Contest:
Stage this in cooperation with local newspaper, offering promoted prizes for the best model Lockheed bombers built from these scale model plans. Paper runs plan daily (together with still of Dennis Morgan holding actual model—order still SW 502—10c—from Campaign Plan Editor) for several days, with announcement of winners on opening day. Lf desired, contest can be run in cooperation with local model plane club, aviation or trade schools, or in lobby. In this event, print quantity of entry blanks, with model plane on side, and contest rules and theatre credits on
the other. Display winning models
in lobby.
Giveaway:
Print model plane plan, with theatre credits on back, as giveaway in lobby, in aviation and trade schools, high schools, and in stores selling model plane material. To defray cost of printing, arrange for merchant ads on back of plan; also arrange for cooperating merchants to distribute giveaways through their own media — package inserts, mail
stuffers, counter giveaways.
Magazine Tie-up:
Tie up local magazine distributor of Air Trails Magazine, arranging for newsstand cards, truck posters, magazine inserts. If possible, promote back number copies for special
matinee lobby giveaway.
Order Mat “SW 503B°’°=75e -—from Campaign Plan Editor, 321 West 44 8t., N. Y.C.