Winner Take All (Warner Bros.) (1932)

Page Two S.R.O. BUSINESS AT N. Y. STRAND, YOUR CUE TO SALES ANGLES OF “WINNER TAKE ALL” J, The raves of the N. Y. critics (see page 8) and the stand-up business it did at the N. Y. Strand definitely stamp ‘Winner Take All’? as one of 1932’s biggest screen hits! Go after it that way! Let your public know that you have a great entertainment on your screen. ‘Winner Take AIl’’ is bigger than “The Crowd Roars.” ©}. In James Cagney, you have a tremendous crowdgetter. Give him plenty and be sure to emphasize the fact that he has a role entirely different from any he has played in the past. With this picture Cagney steps to the absolute top as a star attraction. Let “His HIT of HITS” be one of your slogans. $B. Feature the “Dame” angle, Cagney fans crave to see him cut-up with the cuties. Let them know there’s plenty of “you know what” to be seen. Use the pictures and names of Marian Nixon and Virginia Bruce as much as possible. 4, You’ve got a “hot” story to play with. The prize ring pug who crashes society and plays hide and seek in Park Avenue boude* — laughable character. His story has plenty of PEP. — Use snappy plot catchlines throughout your campaign. 5. Where they like action pictures, plug hard on the three ring battles that take place during the picture. These fights have been hailed as the most realistic ever screened. Cagney trained a month for them and shows lots of “stuff”? in his work. CAST OF CHARACTERS Bi a ee JAMES CAGNEY On eee ee ee ee ess ee es Marian NIxon Pete oe ee eee Guy KIBBEE Hasepud (trainer) ee CLARENCE MusE Re a ee ee VircIniA BRUCE ON Saag ins Se ee ee Dick1E Moore Non eS ee ALLEN LANE Pott ee ee Joun RocHE bees DAVinS 2 ee Ratr HAROLDE ores oe ee Atan Mowsray SURE a ee ee CLARENCE WILSON eal ee See ee CHARLES COLEMAN POR i eee EstHER Howarp ie ee ee RENEE WHITNEY RN ee ee HarveEY PERRY LL Sia cee nn ene aeee Shwe a ena aes JULIAN RIVIERE OFFICIAL BILLING Warner Bros. Pictures, Inc. present JAMES CAGNEY 100% in “WINNER TAKE ALL” 75% with Marian Nixon 25% Guy Kibbee — Dickie Moore 20% Directed by Roy Del Ruth 20% A Warner Bros. and Vitaphone Production 40% THE STORY Jim Kane, a prize-fight idol, injures his health and goes broke via wine and women. Fans take up a collection and send him to a New Mexico health resort to recuperate. Accustomed to excitement, Jim is lonesome until he meets Peggy, a former chorine at Texas Guinan’s cafe, now in New Mexico for Dickie’s health. They finally fall in love. Jim learns Peggy is forced to leave because her funds are exhausted and, though still in a weakened condition, he arranges to fight in Tia Juana with the Mexican Champ. The only terms he can secure are “winner take all.” Jim gets a terrible lacing but finally lands a knockout blow. He turns the money over to Peggy. Jim returns to New York to try a come-back. He meets Joan Gibson, a beautiful society girl in search of new thrills. Jim falls hook, line and sinker, forgetting Peggy. He gets his nose straightened, hires a social mentor and patronizes Fifth FOOTAGE RUNNING TIME ag nen, ea Avenue tailors. Joan keeps stringing him along for the fun she gets out of it. Jim demands set-ups and boxes so his nose won’t be hit. Jim signs with the Champ for his last fight, expecting to marry Joan. His intention is to outpoint the Champ, being afraid of having his nose broken again. He gets a terrific booing. Joan does not come to the fight. After stalling for several rounds awaiting her arrival, Jim sends his trainer to telephone her. The trainer comes back with the information that Joan is sailing that night. Things have become too complicated for her and she decides to beat it. Jim goes wild. He begins to fight. What a battle! The fans go wild. Finally after standing up and exchanging punches until he is bloody all over and his nose broken again, he lands the knockout punch. Then he rushes to the boat dressed as he is. He finds Joan with Elliott, a sweetheart. He knocks out Elliott and tells Joan a few things. He goes back to Peggy, finally convineing her that she is the girl he really loved all the time. 6122 FEET 67 MINUTES ~ JAMES CAGNEY—On the screen in “Sinner’s Holiday,” “The Doorway To Hell,’ “The Millionaire,” “The Public Enemy,” Taxi,” “Blonde Crazy,” “The Crowd Roars” and “Winner Take All.” MARIAN NIXON—On the screen in “After Tomorrow,” “Charlie Chan’s Chance” and “Winner Take All.” GUY KIBBEE—On the screen in “Union Depot,” “High Pressure,” “The Crowd Roars,” “Man Wanted,” “Fireman, Save My Child,” “The Mouthpiece,” “Play Girl,” “So Big,” “Taxi” “Blonde Crazy,” “The Strange Love Of Molly Louvain” and “Winner Take All.” : DICKIE MOORE—On the screen in “The Star Witness,” “Union Depot,” “Manhattan Parade,” “The Expert,” “Fireman, Save My Child,” “So Big,” and “Winner Take All.” VIRGINIA BRUCE—On the screen in “Sky Bride,” “The Wet Parade,” tEEN RECORDS ana“ winner iake—An” CLARENCE MUSE—On the screen in “X Marks The Spot,” “Secret Service,” “Prestige,” “The Wet Parade,’ “Sporting Blood,’’ “Huckleberry Finn,” “Dirigible,”’ “The Last Parade,” “The Woman From Monte Carlo,” “Safe In Hell” and “Winner Take All.” ALAN LANE—On the sereen in Hal Roach and Mack Sennett Com edies, “Not Quite Decent,” “The . Forward Pass,” “Detectives Wanted,” “Love In The Rough,” “Night Nurse,” “Miss Pinkerton’ and “Winner Take All.” CLARENCE WILSON — On the screen in “The Front Page,” “Her Majesty Love,” “The Famous Ferguson Case” and “Winner Take A RALF HAROLDE—On the screen in “Alexander Hamilton,” “Night Nurse,” “Safe In Hell,” “Smart Money,” “The Expert” and “Winner Take All.” PRODUCTION STAFF PRO os ee ee Adaptation Sees ee ee Pirectote. ee Synopsis Running Time Biographies Official Billing Advance Stories Newspaper Ads Program Shorts Review 2s re ee Current Stories Heature Stones? se ULxMIOUAG = Banner ee Accessories Beg eee ie GERALD BEAUMONT Witson Mizner AND Rosert Lorp Be ee eee Roy Det RutH Sen et I Rosert Haas Se ee Rosert KuRRLE Ee ope as oe ee ae Tuomas Pratt aoe ee a See ed oe oe IMPORTANT INSTRUCTION FROM THE CORNE)