Winter Meeting (Warner Bros.) (1948)
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Popular Feature!
Newspaper Fashion Mats— ORDER by number from your National Screen Serv
ice Exchanges.
A LUXURIOUS stole of wild ranch mink tops the black wool-lace dinner gown worn by Bette Davis for her current screen role in Warner Bros.’ “Winter Meeting”. The gown features fitted bodice, yardswide skirt and a circular waist band of old rose.
Mat No. 690-101-X
Light-Headed Flattery
PRETTY Janis Paige, currently featured in Warner Bros.’ **Winter Meeting”, models a misty pale beige breton, trimmed down in size, featuring a tree of net pompoms in deep beige, cocoa and rust.
Mat No. 690-102-X 16
RADIO
SPOT ANNOUNCEMENTS —Every exhibitor radio need in these one-minute
spots and |5-second station breaks — all on one record! (You supply live announce
ment in time allotted!)
ORDER: “‘Winter Meeting Spot Announcement Record” from Warner
Exchanges.
3 HOLLYWOOD STAR INTERVIEWS!—Informal interviews with listener-appeal! 1) Bette
Davis, 2) Janis Paige, and 3) James Davis—in solo interviews—five minutes each (including time
for live playdate credits).
ORDER: “Winter Meeting Hollywood Star Interview Record’’—all three or singly—from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York 18, N. Y.
CAMPAIGN
‘
LUX NEWSPAPER CAMPAIGN
This 420-line Lux
breaks day-and-date in 30 key cities
What to do:
—— Qeut 10 Sreen, Sars are Lux Gels!
“Lux Soap beouty facials bring quick
CASSIS BENS.
Check list below—if your city is on the schedule, get to work early on local Lux outlets to set up window and counter displays. Your display ads (running simultaneously with Lux schedule) tie in by use of slug at bottom of Lux ad directing readers to
regular display ads elsewhere in same issue.
Des Moines ........ REGISTER
“WINTER” QUIZ
Use as basis of newspaper contest or radio quiz.
1) Name the Shakespearean play
whose title contains the word "Winter." (Answer: "A Winter's Tale'’)
The title of what new Warner Bros. picture starring Bette Davis contains the word "Winter"? (Answer: 'Winter Meeting")
The recent Warner Bros. picture, "The Voice of the Turtle'’ took its title from a quotation beginning: "The winter is past, the rain is over and gone .. .''. Can you name the source of the quote? (Answer: The
Bible)
What animal is traditionally associated with the length of winter? (Answer: The ground hog)
The first day of winter—December 2|st—is notable for another reason as well. Name the reason. (Answer: It's also the shortest day of the year)
Finish this quotation from Shelley: "O, wind,
If Winter comes,
(Answer: "Can Spring be far behind?")
Albatiyy: 2.75 i.cr ss aes NEWS New York...NEWS or MIRROR Atlantagind 1 hoe .. JOURNAL Hollywood ..... CITIZEN NEWS Oklahoma City...OKLA. TIMES Boston! (6-35 cee ot ee GLOBE Indianapolis ............ NEWS Omaha... e WORLD HERALD Buffalo 3.202 2a asks NEWS Kansas City ..... STAR TIMES Philadelphia ....... BULLETIN Charlotte ......... OBSERVER Los Angeles ............ NEWS Pittsburgh? ees wae PRESS Cincinnati ........ TIMES-STAR Los: Angeles: .oi25 oe TIMES Portland. ... OREGON JOURNAL Chicawoseute.: cases: cles NEWS Los Angeles ....... EXAMINER St. Lows 2.035% POST-DISPATCH Gleveland!2i....5230 0-0 oe: PRESS Los Angeles. . HERALD EXPRESS San Francisco. .CALL BULLETIN Ray Renee TIMES-HERALD Memphis COMMERCIAL APPEAL Salt Lake City... TEL-TRIBUNE
RR Re eer ee rR POST Milwaukee .......... JOURNAL Seattleso ioc. cea)... TIMES
Far ase ichenecys tamersrag ins NEWS Minneapolis .........TRIBUNE Washington .............STAR
BETTE DAVIS IDEAS FAN CLUB
Get your local Bette Davis fan club on the job—newspaper covers club’s meeting in your theatre. Main feature, of course, is special showing of “Winter Meeting” followed by discussion. Staff artist prepares big cardboard posteard display for lobby—it’s addressed to Bette Davis in Hollywood—fans tell their favorite star why they liked her in ‘‘Winter Meeting.”
BETTE DAVIS ROLES
Set a newspaper contest in which contestants identify
former Bette Davis roles.
— PARTIAL LIST: — Julie in “Jezebel” Carlotta in “ Juarez’”’ Joyce in “Dangerous” Stanley in “In This Our Life” Charlotte in ‘‘Now, Voyager” Sara in “Watch on the Rhine” Judith in “Dark Victory” Katherine in “Old Acquaintance” Fanny in “Mr. Skeffington” Miss Moffat in “The Corn Is Green” Elizabeth in “Elizabeth and Essex”’ Charlotte in “The Old Maid’
Henriette in “‘All This and Heaven, Too”