Wonder Bar (Warner Bros.) (1934)

Give 'Ema Week of Wonders |! With a title like ‘‘Wonder Bar’ you've got a big chance to get things pepped up in the old town with a new angle. Take the slogan: ‘‘Miami’s Week of Wonders’ and you've got something to steam up every enterprise from the city government down to Joe the bootblack. MAYOR’S Official endorsement setting aside certain week as Miami’s Week of Wonders co-incident with your playdates. That’s the copy to hand to the reporters for news breaks. CHAMBER OF COMMERCE picks up the idea—urges all merchants to fall in line with the timely opportunity for plugging Spring merchandise with the tag lines WONDER values, WONDER sales, etc. NEWSPAPER cashes-in with cooperative ad pages—space taken by local stores—also extra display space bound to result. On that basis paper ought to come thru with plenty of extra publicity on the general campaign. CONTESTS to keep the campaign alive with activity will bring more free space. Give them passes for letters on the “WONDER EVENT OF THE WEEK’”’ dwelling on the most important happenings in the news; stage a “WONDER CHILD” contest awarding prizes for the most beautiful photos of local kiddies or the “WONDER BOY AND GIRL” contest outlined below. All these events should be keyed to your showing of the picture. So bring into play your window cards, lobby and screen announcements supporting the campaign sponsored by the city. Think it over—there’s lots of room for local ideas. Lookin’ For A Contest? —Wonder Girls! (First Day Publicity Story ) Strand Looking For Town’s Wonder Girl WANTED—Perfect boy and girl. Health and appearance good. Extensive campaign under way to find “Wonder Boy” and “Wonder Girl.” Call Main 5800 for full details. The “Wonder Boy and Girl!” Who are they? Where can they be found? What do they look like? You want to know it—and so do we! You see, ‘‘Wonder Bar,” First National’s new big musical is coming to the Strand beginning next Wednesday, and in line with that the Strand Theatre and the Daily Courier are looking for Kenosha’s most perfect boy and girl. Perfect, you say—what does that mean? It means that they must conform to measurements set by a committee of doctors, beauty experts and health authorities. Their hair, eves, teeth, skin, weight, height, and general appearance must all be approved by the judges. The contest is open to every one of Kenosha’s younger generation between the ages of 5 and 25. The younger entrants will be judged by different standards than the older ones, but in both cases, the inspection will be rigid and painstaking. All entrants are requested to fill out the blank Page Twenty-eight This is a new angle of the two most successful contests on ‘‘Footlight Parade’’ (ask Syracuse) and on ‘‘Fashion Follies’? (see Boston, et al.) Look for your local ‘Wonder Girl and Wonder Boy.”’ Full details are outlined in the publicity story. It’s a set-up for school cooperation, especially with physical training departments. Judges should be local experts, preferably a doctor, dentist, gym teacher, theatre and newspaper representatives. Contest requirements may be altered as to age of entrants, prizes and other particulars, dependent on locality. —==$=$=====$=$==$=$=$=$=$$$$$—$—$—$_ [_ ——— ET Herbert, Guy Kibbee, Fifi D’Orsay and many others. Busby Berkeley’s chorus of the world’s most beautiful girls perform in thrilling dance spectacles. below in order to inform the theatre of their intention to enter. Candidates will be instructed as to further details in tomorrw’s paper. Those who survive the preliminary examination will appear for the finals on the stage of the Strand on the opening night of “Wonder Bar.” Tothe winning boy and girl, will go (list awards). “Wonder Bar,” sensational successor to “Gold Diggers” and “Footlight Parade,” will open at the Strand Wednesday evening, featuring a cast of notables ineluding Kay Francis, Dick Powell, Al Jolson, Dolores Del Rio, Ricardo Cortez, Hal LeRoy, Hugh For your information, here are the measurements on both boy and girl. Use them in judging the contestants: Girl 5’ 4” 5’ 11” 112\bs 169 Ibs 1214” 15” Boy Height Weight Neck Chest 34” 37” Hips 36” 35” Shoe size 9) 81%, tt Ui WONDER BAR If you ean’t get enough dealers together for the full page co-op ad, here’s a swell substitute! Layout ean be copied for 2 or 3-column newspaper co-op ad to run daily. Advertisers spot special items or use the space to eall attention to larger ads in other parts of the paper. Because of the special space-rate more than one insertion should be possible. In space indicated at head of the column, carry the line:—Daily Wonder Bar-Gains For Miami’s Dollar Savers! Watch this space every day! Its FREE! Over 300 radio stations have been supplied with electrical transcriptions on “Wonder Bar.” Powell sings, Jolson sings; scenes from the picture with Francis, Cortez, Del Rio; all the music played and sung by the stars and siudio orchestra. Grand finale is Jolson and the chorus of 200 voices doing ‘Going to Heaven on a Mule.’ A million dollars’ worth of talent in a twelve minute program (three minutes for station and theatre announcements). Send to the Merchandising Plan Editor, Warner Bros., N. Y. if your radio station has not received this record.