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Another Country=-Cocering Tie-Up!
ABY RUTH’ GOES TO BAT FOR YOU!
Big stuff, men! Baby Ruth, America’s largest selling candy bar, has lined up behind the title for a giant cooperative drive. Arrangements are completed for a nation-wide magazine, car-card and _ store display campaign. Baby Ruth candy will be heralded as the WONDER BAR in every item of this campaign. Here’s the material that will back you up:
| WINDOW DISPLAYS: Attractive streamers showing six of the stars in the picture. This material will hit every store window. Augment it with special stills
4 SPECIAL CIRCULARS. They’ll be supplied to all * retailers and will have room for your theatre imprint. Get a flock of these and distribute them to your
and cutouts on the show.
2.
3 CAR CARDS: An item to make ’em read as they * go. And ‘Wonder Bar’ comes in for its share with
a big plug.
COUNTER CARDS: Something else to remind the trade about Wonder Bar. Another reason to plant more stills near the cash register.
patrons. extra help.
for you in a big way.
6.
Neighborhood dealers will appreciate the
MAGAZINE ADVERTISING: On a national scale * to back up all your tie-ups. They’re doing things
MORE, MORE, MORE: You’ve got the tie-up. Now fall in line. Make up your own displays—work out
your own ideas. Dealers are waiting for you.
Contact: E. V. Zeddies; Curtiss Candy Company; 622 Diversey Parkway; Chicago, Ill.
LOCAL GIRL MAKES GooD! -e--fs Yours In This List?
(*) Indicates Photos Available at Home Office.
*Atchinson, Kansas leet sadaceaeaer Eleanor Bailey
*Athens, Ohio ....... Pat Farnum *Atlanta, Ga. .... Virginia Dabney
Bellingham, Wash. ............ Piusdavpraseneeseneas Mary Windsor
Boston, Mass...Dorothy Nourse *Chicago, Ill. ....Marion Murray *Chicago, Il. ............ Avis Adair
Chillicothe, Ohio ssaeiaqusadeoisess Marietta Meyers
Colorado Springs, Col. ...... t neta na asteubeaioas Avis Johnson
Columbus, Ga., and Birmingham, Ala. .... Thelma Mills
*Dallas, Texas ... Muriel Gordon
*Dallas, Texas ........ Sue Rainey *Dallas, Texas ...Mae Brighton Delta, Col., and Los An
geles, Cal. ........ Helen Weeks Denver, Col. ...... Peggy Graves *Detroit, Mich.....Pluma Noisson *Fairview, Okla. ....dzalie Cecil Glendale, Cal. ...... Nina Velsir *Gulfport, Miss. ....Lois Lindsey Hartford, Conn. ................
seateidaa aids Lorraine Marshall * Hollywood, Cal. . Gloria Faythe Kansas City, Kan. ............
east iqeesinaten aa Nan Chaplin
Page Thirty-siz
Is your town represented by one of the “Wonder Bar”’ beauties? The list gives the answer. Take the info to your local newspaper for news-story inter
views with the parents, and other features includ
ing photos of the girl as a child, going to school,
etc. Photo are available on the names listed; check and send for your supply. Order direct from Editor, Merchandising Plan.
*Los Angeles, Cal... Dona LaBarr *St. Louis, Mo... Loretta Andrews St. Louis, Mo.......Gloria Gould
San Francisco, Cal. ............ Miriam Marlin
St. Angelo, Texas .............. Hep eGey eiaees Katherine Mauk
Seattle, Wash. Louise Larrabee *Tuscaloosa, Ala. ....Mary Dees
York, Pa. ...... Rebecca Wasson Havana, Cuba ....Dolores Blair *Los Angeles, Cal. . June Glorey *Los Angeles, Cal. .............. ei Becseecestes Blanche McDonald *Los Angeles, Cal. . Nancy Lyons *Los Angeles, Cal. .............. pins Gas wea Donna Roberts *Minneapolis, Minn. ............ piseineesea eae us viats Adele Lacey *Minneapolis, Minn. ............ nee Geraine Greear
Kansas City, Kan. ............ spicules estitereese Mildred Claire
Kansas City, Kan. ............ Sanenisanieleceveetees Mildred Milan
Kansas City, Mo. sce MemEMIST NE Tones Mildred Dixon
*Lansing, Mich. ...Vivian Wilson Little Rock, Ark. Betty Bolan Los Angeles, Cal. .............. Gecaetecsnihdecier: Genee Boutelle *Los Angeles, Cal. .............. suid sates ben aehts Ruth Eddings Los Angeles, Cal.... Dale Nelson
*Tuscaloosa, Ala..... dmo Ingram
West Palm Beach, Fla. .... sostesasatueetoniss Margaret Carthew
*Montgomery, Ala. .............. ee ree re Mary Bratton Mt. View, Cal. ... Betty Rogers New York City... Joyce Waverly
New York City—Oakland, OF) Rosita Fourchere New York City | Evelyn Ruh *New York City....Claire Augerot *New York City. Margie Murphy *New York City. Victoria Vinton
New York City .................. ee ore Margarite Caverly
Oklahoma City, Okla.—Waco,
Texas ........ Lucyle Keeling Pasadena, Cal. ... Irene Crosby Pittsburgh, Pa. ........ Rose Lane
Philadelphia, Pa. .............. bapheeestatenhees Wanda Stevenson Portland, Ore. ........ Ann Lavel Portland, Ore...Dorothy Stevens *Portland, Ore. .................... Reps eiesoadint Monica Bannister Reading, Pa. .......... June Earle *San Antonio, Tex. ............ Bee Stephens San Antonio, Tex... Nancy Nash San Antonio, Tex. ............ Pete tai dideete aero: Patsy Krause San Diego, Cal. .................. ; ahaa tahatents Shirley Dennstead Salt Lake City, Utah ........ Reisen deadaanueatecaetes Dorothy Gee Salt Lake City, Utah ........ Evelyn O’Brien ....Marie Marks
St. Louis, Mo.