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A NEW SLANT ON LOBBY PHONE GAG
Blow up still EF 509 from Vitagraph Exchange set and set it up in back of table in lobby as shown. Balloon copy explains stunt, which invites patrons to phone the neighbors about the swell entertainment on your screen. Use usherette during busy hours.
'YOU CANT ESCAPE FOREVER’ RALLY
Build a prison cell of compo board, with effigies of Hitler, Mussolini and Hirohito inside. Add copy as shown in illustration. Idea is to set your quota of war bond sales for month, scaling the amounts at side. As you reach each figure in war bond sales, prison bars lower. You thus dramatize fact that the more bonds sold . . . the sooner the Axis will be put behind bars. Place this display in lobby or in prominent spot in town.
"YOU CAN'T
BUY STAMPS HERE — HELP Sabai PUT THE AXIS BEHIND BARS! MYPLiSM ty Vd
Your Bonds and Stamps tell ‘em You Can't Escape Forever
MARRIAGE SERVICE
Announce a stunt in lobby and newspapers offering free marriage service to those who wish to tie the knot during your run. Announcement reads: "You Can't Escape Forever... So Why Not Now!"' Promote some household gifts, such as furniture, kitchenware, trousseau, etc., from local merchants to be presented to the couple whose male member is the first to enter the armed services. Get radio and newspaper coverage.
Behind this story of high-jinks and high comedy is the first screen expose of the vicious
Black Market. That's red meat for action
Daily Gazette/ 1H
EXTRA ': RKE
SE BLACK MA EXPO eee Lid Off
Ri George Brent packet
Vicious Ration Ae ae eer URDER FORPROFIT RING
NAB M George Brent
Delicious:
>; New Laugh Thriller r
; ESCAPE FOREVER DAYS — STRAND
AU in Warne ‘YOU CAN’ STARTS FRIDAY —1
fans—so yell about it loud .. . like this:
Tabloid Throwaway
Prepare a tabloid locally, made up as shown, for distribution on street, in lobby and as newsstand giveaway. Scene used is mat 203 on page 12.
Window Streamer
Print extra quantities of this tabloid on heavier stock and post as streamers on store windows, especially those participating in scrap salvage drives, such as food shops (tin cans); butchers (waste fats) and garages (rubber). In these latter cases, tie in posters with anti-black market posters suggested below.
City Campaign Against Black Market
The wartime necessity of rationing gasoline, foods and other products, has brought into being the most vicious and despicable of all crimes—the black market, where these products are sold surreptitiously at profiteering prices. Contact local consumer groups and OPA (Office of Price Management) office to sponsor an anti-black market poster campaign, as suggested at right.
Lobby Display
The two big angles are sold solid in the lobby display suggested here. Animate the display with transparencies on ''Sockful'' and ''Armful'' so that they light up.
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GEORGE
BRENT @
BRENDA
MARSHALL
in WARNER BROS.’ Swell New Hit! _,
Stills required available. Order "EF Set-piece Stills"—set of 3—25c—from Campaign Plan Editor, 321 W. 44 St., N. Y. C.
GET IN THE SCRAP
To Scrap the Black Market
HELP WIN THE WAR—OBEY THE LAW DO NOT BUY IN THE BLACK MARKET
AMERICA WARNS THE RATION RACKETEERS You Can’t Escape Forever
Black Market Bared
Set up an exhibit in lobby, in public library or other public building, or perhaps on a truck to roam streets. Exhibit should be sponsored by leading local consumer group or OPA office. Banner line: "AMERICA WARNS THE BLACK MARKET—You Can't Escape Forever! Help Win the War—Obey the Law!" Exhibit then shows how the Black Market operates and warns the public against dealing with these ration racketeers.
News Montage
Under the heading: AMERICA WARNS RATION RACKETEERS — You Can't Escape Forever!—show a montage of newspaper clippings dealing with this
| wartime menace. Add stills from your
Vitagraph Exchange set plus playdate and picture credits. Also suggest to local editor a feature series carrying title suggested above exposing the operations of the black market mob. Local radio station might go for this, too.