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Production design (Oct 1951-Aug 1952)

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JOE CONN — Director FARRELL QUIGLEY— Technical Director On the evening of March 30, 1950, Hollywood Television Theatre, the first repertory group in West Coast Television, presented Henrik Ibsen's ''Doll's House," one of a series of great plays to be produced. It was the basic purpose of this group to create through talent, direction, and production new standards heretofore lacking in the medium because of limitations of budget and time. What medium can be called an "art" form? An approach to this is by simply understanding both the limitations and possibilities of the medium in which the creative effort if made, whether it be pottery, painting, composing a fugue for Glockenspiel, and — for live television. A creative effort like television is so dependent upon the collaborative effort of so many crafts that its development and maturity must wait upon the experience and understanding of certain techpical problems before a production can be presented without the technical cliches so prevalent in TV today. What are the differences between live television and film? Live television Art Direction can do no better than to adapt all techniques perfected in motion pictures during the last thirty years. For any type of realistic setting the built up construction as opposed to painting a set in the stage manner is obviously superior. Unlike a stage audience seated at a fixed distance from the stage, the camera is required to explore the setting on much more intimate terms. However, there is one difference. A live television show is shot continuously and while shot, editing begins with the preliminary design of the set. It is of tremendous importance for the Art Director to discuss all camera movements with the Director before the show begins. Consequently, the Art Director designs for accessibility of continuously moving equipment which allows the Director freedom to function smoothly in his work and cuts down the time element in production. Page 20