Ballyhoo (Sep 23, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 23, 1955
Volume:
Ballyhoo (Sep 23, 1955) Profit Blitz for 'Fitz'
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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. ‘ $10,000 IN CASH PRIZES hi ] pROFIT with showmans P S'ERVE with showmanship SAVE with showmanship LL with showmanship &, nop. lite @ anon, ly Pade’ 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL VANCOUVER ON THE BEAM In spite of his suspicious nature, Maynard Joiner is leaving no stone unturned to make sure that the B.C. district gets its full share of prize money ..,. He has instituted a series of regular Monday morning meetings in his office to act as an executive committee in charge of keeping the East from taking too many prizes ... consisting of the bookers, advertising department, Jack McCausland and Maynard. In addition there is another weekly meeting attended by assistant managers, cashiers, doormen, chief ushers and candy girls ... The purpose of the latter is to instill in the staffs an awareness of the importance of this drive, and to generate the kind of enthusiasm which will make them return to their respective theatres and pass it along to their fellow employees. Can't think of a better way to get your gang back of you fellows ... Here's a perfect pattern. YOU can make it work. eXeXoXeX. CAPITOL SUDBURY Jeff is now publishing a monthly "Film Fact" leaflet, 500 of which are printed and distributed to his patrons each month ... Loaded with good selling copy on coming attractions, it doesn't cost the theatre a penny. Space sold to local merchants covers the entire cost. Jeff has also got going on an "Elmer's Theatre Party" deal, Haven't too many details, other than that his first party was last Saturday. Let's have the facts man eee Just the facts. oXsXeX.Xe REGENT OSHAWA For his date on HIT THE DECK, Charlie Perrie really promoted himself &@ deal. Got a terrific window display in Kelly's Television window, and a full QUARTER PAGE layout, in Kelly's full page newspaper ad. See boy ... it CAN BE DONE.