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$10,000 IN CASH PRIZES
with showmansh!P
Fit ERO SERVE with showmanship
mSAVE with showmanship howmanship
wn lan Pade”
1955
SELL with 5
HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS
PALACE GUELPH
National Drive Captain DAN KRENDEL
A dandy campaign from Herb Chappel on each of INTERRUPTED MELODY and HOUSE OF BAMBOO. Let's pick a couple of highlights ... Herb arranged for every juke box in the area to be loaded with music from the pic, and had every machine tagged with nice cards carrying full credits. Kelly's ... a leading music dealer in town included a full pressbook mat in his regular newspaper ad...
There's a firm in nearby Kitchener name of FAMOUS UPHOLSTERERS ... so what more natural than a tie-in with our ewn FAMOUS? I see a good looking 420 line ad, with a giant F.P. maple leaf en one side, and the merchants sig cut on the other, with copy tying in the two "Famous's ... Included in the ad is geod sales cepy fer HOUSE OF BAMBOO.
oXeoXeXeX, TIVOLI HAMILTON
Cary Grant was due to visit Hamilton in time for his premiere of TO CATCH A THIEF ... and strict instructions were issued by the Canadian "Voice of Paramount" that the event was not to be publicized in any manner, and Mr. Grant's name was not even to be whispered ... let alene put up in lights ...
Don's hearing wasn't so good ... and quite by accident, a delegation ef several thousand exuberant Hamiltonians were on hand to welcome Mr, Grant ... the theatre was jampacked, and overflow crowds tied up the traffic for blocks. Oh yes ... we had the biggest opening day in months.
The newspapers came out with thousands of lines ef copy and photos ,.. The T.V. station carried newsreel shots on their evening program ... The radio stations jammed the airwaves with complete descriptions of the event. Just goes to show ... there are times when you have to make your own decisions ... and, more important ... ACT ON THEM.
eoXeXeXe Xe Xe WHAT'S WITH YOUR STAFF? The members of your staff can do a great deal to help you knock
off some of that ten thousand bucks we've been talking about ... Let them in on the deal, huh? And, let them have their say.