Ballyhoo (Sep 30, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 30, 1955
Volume:
Ballyhoo (Sep 30, 1955) Profit Blitz for 'Fitz'
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES OFIT with showmanship SERVE with showmanship with showmanship th showmanship PR SEPT. 5th iS TO DEC. 3rd Sf} 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL AND AWAY WE GO... Well gang ... we've got our drive off the ground, and away up into the stratosphere ... The motors are really humming ... a perfectly-trained crew is at the controls ... the ground crew is constantly on the alert ... the control tower is humming with activity, with everybody's eyes and minds following each phase of the operation ... What could be sweeter ,.. ? Just this ... Let's keep the drive airborne ,.. with all the skill, all the experience, all the enthusiasm we can muster. This is not an experimental flight ... This is not a one-shot deal. THIS IS the proof ... the final evidence ... the ultimate result of our many years of training ... of thousands upon thousands of combined years of experience. This is an endurance flight fellows ... You're going to be up there for thirteen weeks ... MAKE EVERY HOUR COUNT. When you land, and are checked out at the end of the first week in December ,.. what could be more satisfying than to see an O.K. mark against every item of operation ... the four Showmanship categories of our drive ... Save with Showmanship ... Serve with Showmanship ,.. Sell with Showmanship ..,. PROFIT WITH SHOWMANSHIP. Happy landing, Bscr Ser SOR ere SO ENTRIES POURING IN Thanks fellows for keeping me well supplied with good, Showmanlike material, It's really beginning to pour in, and certainly is an indication of the seriousness with which you regard this important event. The West was a little slow getting their stuff in, but now I'm beginning to receive stacks of mail from the Lakehead to Vancouver. Remember ... If YOU don't get your stuff in... no matter how good it may be ... I CAN'T do anything about it. Keep it comin! ,..