Ballyhoo (Sep 30, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 30, 1955
Volume:
Ballyhoo (Sep 30, 1955) Profit Blitz for 'Fitz'
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SEPT. 5th TO DEC. 3rd 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $10,000 IN CASH PRIZES hi OFIT with ghowmans .) PR SERVE with’ showmanship SAVE with showmanship manship National Drive Captain DAN KRENDEL SSS SESS SS SF SEE SHS HS REEFS FS EHFS HHS HHS SEES HG MONEY ... MONEY ... MONEY $ I said we'd be handing out prizes ... in good, hard $ negotiable cash .,. EVERY WEEK. Well me hearties, the prize committee was in session first thing Monday morning, $ and here are the results, for the FIRST week. Fs Sorry I can't repeat the details of the awards, but if you'll check the last issue of our bulletin you'll $ find them ,.. and I think you'll agree with the judges. s So ... here goes, Ps $100.00 ~ HERB CHAPPEL of the Palace in Guelph, to be split down the middle with his projectionist $ Clarence Marriott, for their terrific idea for saving carbons. $ $ 25.00 PAUL TURNBULL of the Downtown, Hamilton, for $ his Cobracabana snake deal. Ps $ 25.00 HARRISON HOWE of the Paramount in St. John, for the grand job he did on LOVE IS A MANY $ SPLENDORED THING. P $ 15.00 OLGA SHARABURA of the Orpheum in the Soo, for her ingenuity in selling AIDA. $ $ 15.00 HARRY WILSON of the Capitol in Chatham for a $ territicesel ling sjob on ae shorter ..DEV EI) CAKE US. $ $ 15.00 BILL BURKE, Capitol Brantford, for original $ use of a lobby clock to boost the sale of his confections. $ $ 10.00 FRED TICKELL, Monarch Medicine Hat, for $ saving valuable bucks by "The sweat of his brow. "! $ Congratulations winners ... we've got plenty of dough left $ LOVE Wee MeSibmOreyOl. = All vou obba dorlds RaonaA=Osn Ps $$ SS SSS EE EFS FESS FS HF SEH HEF HEHEHE SESE SS