Ballyhoo (Sep 30, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 30, 1955
Volume:
Ballyhoo (Sep 30, 1955) Profit Blitz for 'Fitz'
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES hi oFIT with showmans P PR SERVE with showmanship SAVE with showmanship ith showmanship SEPT. 5th TO DEC. 3rd 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL IDEAS ! IDEAS ! IDEAS }! Where's that big idea of yours fella? For improving our brand of service to our patrons ... For cutting operating costs ... For enterprise in selling offbeat product? There's gold in them thar ideas ... as Herb Chappel and his projectionist ... Bill Burke and Fred Tickell discovered ... Herb got himself an even HUNDRED BUCKS, which naturally he splits with his operator ... the rest of the boys listed on our prize-winner's page also were rewarded with cash in direct ratio to the value of their ideas or Showmandising efforts. Get in there guys ... Grab yourself a handfull of that easy money ... Tell us what you're doing, and what you have been doing to make for a better operation, Maybe you have ideas for the promotion of books of F.P. tickets ... Perhaps your thoughts run to special or holiday show merchandising. We don't mind if what you have to offer is not for immediate use ... as long as it's USABLE and PRACTICAL. Let's hear from you ... now, TODAY. We're just itchin! to get rid of some of that cash we've laid aside for that purpose, sma O UN omer et OUl want) dtr oX.X.X.XX. CONGRATULATIONS JIMMY AND MURRAY I note that Jimmy Cameron has got himself a BOXOFFICE citation for September ... ditto Murray Lynch. Keep it up fellows, and you may knock off a little extra dough from that source too. Jimmy also winds up as the first runner-up in the M.P. EXHIBITOR Sweepstakes for week ending September 7th ... for his terrific "Beautiful Baby" deal in the Lakehead. Well son, you barely missed the money this time ... but KEEP TRYING. XXX. X. NOTE FROM MEL JOLLEY I have a note from Mel Jolley, advising that the Century in Hamilton will be back in business in a couple of weeks, and that's sweet music to my ears, Can't wait to see you swing into action Mel ... and there's still plenty of dough left for you too.