Ballyhoo (Sep 30, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 30, 1955
Volume:
Ballyhoo (Sep 30, 1955) Profit Blitz for 'Fitz'
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES ith showmanship i) Tw PROF! SERVE with showmanship SAVE with showmanship wmanship SEPT. 5th =F) Sf} q 1955 National Drive Captain DAN KRENDEL HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS CIRCUIT "SHOWMANSHIP" JOTTINGS CAPITOL CALGARY Ralph Mitcheltree reports a cute stunt on LADY AND THE TRAMP ... Using the "Is your dog a Lady or a Tramp" angle. Ralph tied up with the local Hudson's Bay Company, and invited all youngsters between the ages of 4 and 12 to submit snaps of their dogs .,. The "Bay" ran a good-sized ad on their page publicizing the event with, naturally good credit lines for the theatre, and did the entries ever pour in? The top prize was a bicycle, with additional prizes of merchandise certificates, cases of dog food, theatre tickets etc. The whole deal cost Ralph the grand total of $19.35. Not bad, huh? oX.X.X.X.X. CAPITOL WELLAND For his date on 7 YEAR ITCH, George Forhan Jr. submits a photo showing the entire window of the local Provincial Gas Company loaded with excellent display material, featuring of course, a huge cut-eut of La Monroe with her skirts up in the air. You'll have to do even better than this to warrant space in this bulletin in the future, George. Forgot to mention, George also had a couple of good scenes on off-theatre pages, eXeXeX.X.X. REGENT OTTAWA Bill Cullum sends along tear sheets with some excellent scenes on the move-over of TO CATCH A THIEF from the Capitol. Interesting to note that his free Space equalled the paid space he used on this attraction, oX,X,X.X.X, ALGOMA SOO For INTERRUPTED MELODY, Norm Gray contacted by phone every member of the Sault Concert Association ... with good results. A good window in Moore's Music store, Excellent giant "record" standee at the curb facing his box-office. Fine co-operation from radio station C JIG.