Ballyhoo (Oct 14, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 14, 1955
Volume:
Ballyhoo (Oct 14, 1955) Profit Blitz for 'Fitz'
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Bd oy ‘ $10,000 IN CASH PRIZES oft Ble AX @ 7 4 showmanship h : pROFIT with . SEPT. 5% z& f SERVE \with showmanship TO DEC. 3rd S/ANV)ESwith! showmanship 1955 Lewith showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL October 14, 1955 "PHYSICIAN, HEAL THYSELF# It's a strange phenomenon, and yet in a way analogous to the weaknesses and thought patterns of our human nature, that we can so readily spot a defect or shortcoming in someone else, and offer an immediate cure ,.. and yet, we are so blind when it comes to uncovering and remedying weaknesses in our own make-up, It is so very easy to be critical of others that at times I wonder if we don't do it in a desperate attempt to conceal, or perhaps justify, a feeling of frustration of our own, Are we really criticizing our own defects ..., our own shortcomings ... our own failures? The thought lends itself to some interesting observations. How often have you thought ... or expressed yourself vocally on the subject of how much better you could operate a certain situation than the present incumbent? How often have you picked holes in the manner in which a brother manager wrote his ads ... handled his staff ,.. treated his customers? How often have you resented the honors conferred on someone else for a particularly well-done job? You know you have ... we all have at times, Isn't this as good a time as any to turn the spotlight on yourself? What better time than now to analyze your entire operation, calmly, dispassionately, but just as critically as you have analyzed others? Isn't this a good time to wonder a little why your name hasn't appeared as often .., perhaps hasn't appeared at all in these pages, while someone else is in every week ...? Quit worrying about the other guy, fellows ... Start worrying a little more about yourself. Remember man ,,. you're the doctor ... and the title of our little piece is, PHYSICIAN, HEAL THYSELF,