Ballyhoo (Oct 14, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 14, 1955
Volume:
Ballyhoo (Oct 14, 1955) Profit Blitz for 'Fitz'
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SEPT. 5th wilt. fa tade 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS $10,000 IN CASH PRIZES showmanship ; ithyshowmanshiP National Drive Captain DAN KRENDEL OVER BEN'S SHOULDER " Hi fellows .,. I still remember the interest displayed at our recent meetings during that portion devoted to a review of forthcoming product. It was real ... it was genuine, and in order to keep that interest alive, and maybe do my bit towards helping to PROFIT BLITZ FOR FITZ, I would like to pass on to the BLITZ BRIGADE additional items of information which T hope will be helpful to all of us," "TRIAL This picture was made from a best-selling novel, and I remember telling you what an exciting story it was ... Well, I have now seery the picture, and unless I and the others who saw it with me are very much mistaken, TRIAL has all the ingredients of real box-office. It has heart appeal ... it has suspense .,. it has excitement, all portrayed by an excellent cast who do a superb job. The key and sub-key theatres will be playing it soon and it's not too early to put that excellent one-sheet, available from Metro, to work in your lobby." "LOVE IS A MANY SPLENDORED THING ~ Women love romance, and certainly this picture has plenty of it, plus William Holden, whom all women adore, The opening week in the University and Eglinton theatres was exceptionally strong, Here is an opportunity to go after the women's trade by means of an attractive dress-shop tie-up, as explained to you in detail by Sam Glasier, Fox's exploiteer." "LEFT HAND OF GOD The openings this week indicate strong box-office possibilities for this newest 20th Century Fox attraction, featuring Humphrey Bogart and Gene Tierney ... Be sure and use the excellent series of ads developed by Jimmy Nairn and his fine crew," "LADY AND THE TRAMP Much to our surprise this Disney attraction is not only proving to be a great children's picture, but is also attracting the adults ... SO, go ahead and recommend it without reservation, and DON'T FORGET to stock up on confections are! "NEW FACES No .., I don't mean that picture we would all IEUIce bol homeeb sci: lim referring to a five minute trailer produced by 20th Century Fox in order to publicize some up-and-coming young performers who are featured in soon-to-be-released CinemaScope attractions," "From time to time articles have appeared in the Trade Press pointing out the necessity of developing new stars and also bringing