Ballyhoo (Oct 14, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 14, 1955
Volume:
Ballyhoo (Oct 14, 1955) Profit Blitz for 'Fitz'
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES v PROFIT with showmanship SERVE with showmanship SAVE! with showmanship SEPT. 5th TO DEC. 3rd 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL CAPITOL BRANTFORD I now have a complete report from Bill Burke on his ELMER. deal, and a better job of promotion I have seldom seen, Bill got his PAdVomsvavronl Cok Ff © into 16 ..., right up to their necks ... the station sold two sponsors, and provides a half-hour stage show and broadcast from the theatre stage every Saturday afternoon, The sponsors pay for everything ... air time, talent, pianist etc. The radio station provides the prizes for this special broadcast, The local traffic division sends over an officer who talks to the youngsters, and repeats with them the 5 Elmer safety rules. T.C.L. ‘supplied a bicycle ... So what? Willie promoted another one, for free, both to be used as major prizes, Also, to get his first week off to a good start, Bill promoted 1,000 comic books from a local distributor, The radio station comes through with dozens of plugs weekly ... The police safety dept. plug it on a special show of their own ... Everybody's talking about it. The radio station also took a half page in the Toronto Telegram which has wide distribution in Brantford, The Tely also came through with a fine pic of Bill, an officer and some of the kids ... Note an equally good pic spread in the local Expositor. Good show, Willie ... keep up the fine work, eee ee This is a PROFIT BLITZ FOR FITZ oe. remember guys? oXoXoXoXe CAPITOL ~ NORTH BAY I see a good half-page co-op on LADY AND THE TRAMP ... Attractive strips used on all stands where pocket editions of the book are sold, in all drug and book stores. An excellent display in the cereal section of Loblaws .., Overprinted pages from the comic books and used as dodgers, Bob attended and personally addressed meetings at five local schools, as an added boost for the short on SWITZERLAND. Tells me it paid off in student attendance, : To move his large size popcorn, Bob offered a free drink of Pepsi ... sold lots of them ... Promoted the Pepsi ... What more can one expect? Huh?