Ballyhoo (Oct 21, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 21, 1955
Volume:
Ballyhoo (Oct 21, 1955) Profit Blitz for 'Fitz'
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES owmanshiP h sh SERVE with) showmanship SAVE with showmanship SELL with showmanship PROFIT wit igs fs e 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL PRIZE WINNERS FOURTH WEEK $$ $$ $$ $ $$ $ $ $$ $$ $ $$ S$ FS F Congratulations winners ,.. and here's the pay-off in cold, hard cash, Your cheques are on their way to you. Keep it up ... there's no limit on how many prizes you can win, Eddie Newman has three wins out of four weeks, How about you ... huh? oXsXoXoXe $25.00 Gerry Tipper of the Royal-Truro, for his fine campaign on LONG JOHN SILVER. $20.00 Ted Doney, Royal Guelph, for consistent weekly newspaper co-ops. $20.00 Russ McKibbin of the Imperial Toronto, for a swell book-ticket sales set-up. $15.00 Art Cauley, Paramount Peterboro for a swell job of Public Relations. with Showmanship "By the sweat of his brow," $15.00 Bert Wiber of the Capitol in Edmonton, for his terrific Junior Quarter-Back club deal. $15.00 Eddie Newman, Met Winnipeg for fine P,R. and B.O. CASH via. a newspaper carriers! show, $15.00 Bill Burke of the Capitol in Brantford, for a terrific organizational job on his ELMER deal. $10.00 Will Harper, Paramount Kelowna for "Fighting football with Popcorn ..,!"! $10.00 Eddie Landsborough, Capitol Galt, for good P,R. via, his 1llth Battalion tie-up. $10.00 G.A. Walters of the Prince Edward in Charlottetown, for a grand promotion on DEVIL TAKE US, and his harness-racing deal, $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ ; $ $ $15.00 Jim Mitchell, Capitol St, John, for SAVING & $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $$$ $¢ $$ $ $ $ $$ $$ $ $ $ $ S$ ES 8