Ballyhoo (Oct 21, 1955)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 21, 1955
Volume:
Ballyhoo (Oct 21, 1955) Profit Blitz for 'Fitz'
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

x 1 SEPT. 5th i TO DEC. 3rd tf 1955 $10,000 . IN CASH PRIZES with showmanship SERVE with showmanship showmanship owmanship / Qo SAVE with SELL with sh HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL SELL WITH SERVICE I have a note from Norm Jackson ... reminiscing a bit about his days as a travelling auditor ,.. remember? Norm wonders what our boys are doing to encourage professionals ... doctors, nurses etc, to attend our theatres, They're busy folks, subject to call at any hour .., but they're tired folks too, and would just love to relax for a couple of hours at a good movie, providing it doesn't interfere with their professional duties, Do you have a "call" system in your theatre? Do you take the trouble to tell them about it? Norm sent along a "Registration of Patron" card to me ... one he picked up in the Capitol, Winnipeg many, many years ago, It has space on it for the name of the patron and the exact location of his seat, Should a call come in during the performance, he can be located immediately, and without disturbing any other patron, Do you do that? Do you tell your professional patrons about it? That's one of the things we mean when we talk about SERVING with Showmanship, Thanks Norn. oXeXoXaXo WEDDING BELLS During this past month several weddings of note, and of particular interest to all of us, were solemnized, Our very sincere congratulations to the happy brides, grooms and parents, SHIRLEY, charming daughter of Mr, and Mrs. R. W. Bolstad, Sie ee) said "I Do" to David William Ashworth, on September 24th. BEVERLY MARY, the R. G, Darby's pride and joy took unto herself a husband in the person of William James Nye, on October 8th. OLGA SHARABURA, livewire manageress of our Orpheum in the Soo was married to J. Oscar Frenette, on October 17th. DONALD STEIN, no stranger to our business, and son of our Eastern G,M. Morris Stein, marched down the aisle with Jan Susan Cooper, on October 20th. Our very best wishes to all of you, for a long, happy and prosperous life of wedded bliss, To the parents ,,. may you derive a lot of pleasure from your new sons and daughters, eXeKoKeXaXKo