Ballyhoo (Oct 21, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 21, 1955
Volume:
Ballyhoo (Oct 21, 1955) Profit Blitz for 'Fitz'
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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’ $10,000 IN CASH PRIZES wmanshiP iTawith she SERVE with showmanship with showmanship th showmanship SEPT. 5th PROF TO DEC. 3rd 1955 National Drive Captain DAN KRENDEL HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS A MESSAGE FROM JULES I asked Jules Wolfe to pinpoint what he considers to be one of the important contributions a manager can make to the proper upkeep and maintenance of his property ... This is what Jules has to say on the subject ... "Are you wasting PROFITS by poor maintenance?" "Maintenance should not be treated as an "Orphan child." There is no phase of your theatre operation in which there is greater waste than in the maintenance of theatre properties." "Your theatre represents a tremendous investment in building ... furnishings ... equipment, You should have better than a sketchy knowledge of exactly what is required for the proper maintenance and preservation of this valuable property." "PREVENTATIVE MAINTENANCE means the anticipation of trouble before it can get started ... and your immediate attention to prevent costly repairs in the future ..." "Regular managerial inspection of the building, furnishings and equipment, accompanied by a member or members of your maintenance staff ... plus constant reference to our Maintenance Manual ,.. that large red book ..,, will result in many dollars saved, which naturally results in relatively greater PROFITS," "And don't forget fellows .,. your managers! monthly Maintenance reports are extremely important ... as a guide to the boys in this department ... and as protection for yourself, Make sure that you complete one at the end of each month, and SEND IT IN REGULARLY." Well, that's what Jules has to say on the subject ... and here is how it works in practice .., By a strange coincidence I received a note from Russ McKibbin of the Imperial in Toronto in the same mail ... and here!s what Russ SES oor "The importance of a regular monthly house inspection as required by Jules Wolfe!s monthly maintenance report was again proven this month, when we found a number of coping tiles loose on our roof, Ignored, or neglected they could have been very deadly missiles had a heavy wind blown them out on to the street," See what we mean, fellows?