Ballyhoo (Oct 21, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 21, 1955
Volume:
Ballyhoo (Oct 21, 1955) Profit Blitz for 'Fitz'
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES , manship SEPY. 5th PROFIT with show [°) DEC 3rd SERVE with showmanship Lcd o OF SAVE with showmanship th showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL YOUR CONFECTION BUSINESS I have just read the several bulletins sent out by T.C.L. listing the leaders in the first month of their own LOTH ANNIVERSARY contest ... I'm happy for the leaders, but I'm truly disappointed in one of the paragraphs I read ... It's rather disturbing, and somewhat discouraging to read, "Would you believe it??? In spite of those big prizes for sending in photos of promotions on POPCORN ... PEPSI COLA and ORANGE CRUSH, only THREE theatres have done so to date... Amazing, isn't it?" Yes ,., amazing and unbelievable ... What's the matter? You guys so fat and money-happy that you just don't care whether or not you can earn some of those fancy prizes? Brother-r-r .,, if I were in this thing I'd have a photo ... I'd have half a dozen photos on Jack's desk EVERY WEEK. I'd sure want to get my hooks on some of those prizes. Wake up guys ... I'm sure you're doing a whale of a job in merchandising your confections .., So, don't be so modest about it ... get your information, supported by photographic evidence in to Jack Fitzgibbons right away ... now, TODAY. And also remember ,.. T.C.L. have a lot of eager beavers just begging to give you a hand, They're itching to help you get your share of the prize money. Make use of their experience and their very important contacts, This is for YOU ... not some guy TM OCUTIICG sees Just for fun ... look at your last week's report ... Eliminate your confection profit ... HOW DO YOU STAND? Not so good, huh? So ... what are you waiting for? Pennies from Heaven? Not much chance ... BUT ... there are plenty of dollars from T.C.L, headed your way, IF YOU WANT THEM. oXeXsXoX,Xe THOSE SMALL BILLS I have a note on my desk from Norm Jackson, and with it a quote from Benjamin Franklin, to wit ... "Small bills, however trifling when compared singl;, in the aggregate form a fund so large that the withholding has often ruined an otherwise prosperous business." Makes good sense, eh?