Ballyhoo (Oct 21, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 21, 1955
Volume:
Ballyhoo (Oct 21, 1955) Profit Blitz for 'Fitz'
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SEPT. 5th TO DEC. 3rd 1955 $10,000 IN CASH PRIZES é hi : ROFIT with showmans P Pp SERVE with showmanship SAVE with showmanship rot os HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS WHO'S KIDDING? National Drive Captain DAN KRENDEL Well, seems:as though there are still a few in our midst who can't seem to understand just what we!re after in this PROFIT BLITZ FOR FITZ, A couple of our managers, and I might mention that they're men who should know better ... have been sending in their weekly folders quite regularly one even made up a special scrap-book ... and what do you think I found? Nothing but their newspaper ads for the week, S!a fact. That's SELLING? Come, come now ... We're not a bunch of amateurs, I know... at least I hope that every one of you inserts a display ad in his newspaper every day. What we!re after is those items which are over and beyond your daily routine, I want details of co-op pages ... special stunts ... promotions ,.. direct tie-ups with your merchants ,.,. Ideas for economy in operations, for improvement of service, for increase in PROFITS. Let's quit playing games fellows ... This is for real, This is a BLITZ, remember? YOU'RE in this too ... So, buckle down ... start thinking ... start planning ... start DOING. Start ... yes, start BLITZING for FITZ. oXaXoXeXe This item was sent in to me ,.. by one of my readers, and strangely enough it condenses to capsule size what I had to say on my front page of a couple of issues back, It!s credited to George MacDonald, and goes thus ... "No man ever sank under the burden of the day. It is when tomorrow's burden is added to the burden today, that the weight is more than a man can bear ..." Recognize it? H2S0e S020 286 AL HARTSHORN'S BACK Well ... our regular skipper of the Regent in Oshawa is back in harness ,.. and this time, sez he ... "It's for keeps," Al, as most of you know was for many long weary months confined to the Mountain Sanatorium in Hamilton, where he underwent some pretty serious surgery. He!s good as new now ... back on the job ... and rarin! to go. Welcome home, Al,