Ballyhoo (Oct 28, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 28, 1955
Volume:
Ballyhoo (Oct 28, 1955) Profit Blitz for 'Fitz'
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 17, 2025
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HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS + $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $10,000 IN CASH PRIZES ; SAVE with showmanship SELL with she National Drive Captain DAN KRENDEL & & $ $ $ #%&& PRIZE WINNERS 3 FIFTH WEEK $ $ $ $ ¢$ $ More moolah for the winners ... Nothing too sensational this week, but some good solid selling, and a number of excellent SAVING ideas. Congratulations guys ... and now, let's really start BLITZING ... huh? oX.X XX. $25.00 To Bill Wilson of the Paramount in Edmonton for his excellent promotion of a fashion show. $25.00 Goes to Les Mitchell of the Regent in Brockville for a fine campaign on DAM BUSTERS. $30.00 Split down the middle, $15,00 each to Paul Turnbull and Don Edwards of the Downtown and Tivoli, Hamilton for their carriers! show, $15.00 Finally Joe Lefave of the Capitol in Windsor made it... for his promotion of a new 24-stand, $15.00 To G.A, Walters of the Pr, Edward, Charlottetown, for saving on ice by making his own, $15.00 Goes to Martin Cave of the Atlas in Victoria for his fine work on kids! matinees. $15.00 To Gerry Tipper of the Royal in Truro, for his fine co-op page, and excellent sales effort. $15.00 And believe me, Pearl Treleaven deserves it, for a splendid job of all around selling. $15.00 ~ Bill Trudell of the Capitol in London, for his Teen-Time shows, $10.00 To Bill Hopp of the Cinema in Vancouver, for his system of producing his own heralds. $10.00 Murray Lynch believes in saving on hydro ... so he knocks off a ten spot. $10.00 To Phil Tucker of the Paramount in Kamloops for his popcorn box deal, $10.00 Jack Mahon of the Orpheum, Prince Albert for his Red Hand newspaper overprint deal. $$$ $$ $$ $ $ $$ $$ $$ $$ $$ EE S hi profit with showmans P SERVE with showmanship wmanship