Ballyhoo (Nov 18, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 18, 1955
Volume:
Ballyhoo (Nov 18, 1955) Profit Blitz for 'Fitz'
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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wr x $10,000 IN CASH PRIZES . hi ROFIT with showmans P P SERVE with showmanship MES AVE with s SEPT. Sth TO DEC. 3rd 1955 howmanship SELL with showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL g¢¢ $$ $$ $ $ $$ $$ $ $ $ SS OS S$ GS LS CS $ PRIZE WINNERS 8TH WEEK A few good suggestions for SAVING ... for SERVICE ... for good all around SHOWMANSHIP ... and all spell out R-E-W-A-R-D eee tO an even dozen managers this week, Five weeks left in which to get YOUR share, fellows, and don't say we didn't warn you. We've still got a few bucks in the kitty, and it's all yours ... all you've gotta do is R-E-A-C-H. Now let's see who reached this week .,. and what they came up with ... eX eXeXeoXeoXe $15.00 To Al Hartshorn of the Regent in Oshawa, for his promotion of a $100.00 portable stage built by General Motors, $15.00 Dick Letts knocks off three fins for his carbonsaving deal at the Strand in Vancouver. % $ $ $ $ $ $ $ % $15.00 For Bill Novak in the Capitol, Winnipeg for $ an excellent all-around selling job on his LADY & THE TRAMP. $ $ $ $ $ $ $ $ $ $ $15.00 Goes to Freeman Skinner of the Paramount in Halifax for an excellent newspaper tie-up with a local dry-cleaning outfit on McCONNELL STORY. $15.00 To Jack Heaps in the Metropolitan, Regina for an outstanding job of T.V. promotion on his ULYSSES date, $15.00 In appreciation of a terrific Hallowe'en Party promotion by Bunny Markell of the Palace in Cornwall, $15.00 Goes to "The Ack" ,.. Ivan Ackery in the Orpheum, Vancouver for a grand job of promoting a Friday night Personality Parade, $$ $$ $ $ $ $ $ $ $$ $$ & $F $ SH FS