Ballyhoo (Nov 18, 1955)

Record Details:

Title:
Ballyhoo
Date:
Nov 18, 1955
Volume:
Ballyhoo (Nov 18, 1955) Profit Blitz for 'Fitz'
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES wmansnhiP FIT with sho SEPT. 5th PRO SERVE with showmanship TO DEC. 3rd SAVE with showmanship mith showmanship 1955 a National Drive Captain DAN KRENDEL HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS $$$ $$ $ $$ $ $ $ $ $$ SS GS EE ES SE SE $ PRIZE WINNERS 8TH WEEK (cont!d, $ $ $20.00 Split down the middle by Joe Lefave of the $ Capitol, and Eddie Lamoureux of the Palace in $ Windsor, for an excellent ticket-selling pro$ Fs motion with a local clothier,. s $10.00 To Jack Munro, assistant to Eddie Newman at the $ Met in Winnipeg, for his suggestion to replace $ the white lights in popcorn warmers, with a $ warm yellow light. $ TaeeMOsOON =) Goes te Paul Turnbull, for an excellent job of $ work on a difficult picture .., ANGELA, at the $ Downtown in Hamilton, $ Se si0 00" = 91o. Kred TMickell at bhe Monarch in Meaieune Hat, $ for having hitched his wagon to the Country $ Kiddies! Day promoted by local merchants. $ $ $10.00 <= For Eddie Lamoureux, for his good thinking in $ having his confection salesgirls attend a short $ course of lectures by the local Ad and Sales $ Club. $ $ Xe Ke KaXe $ $ Congratulations winners .., and, like I've said many times $ before .., we've still got a little stashed away for any $ of the others who come up with good SAVE ... SERVE ... $ SELL ... and PROFIT with SHOWMANSHIP ideas, and you still $ rs have five weeks in which to go after it, Ps Funny how the same names keep creeping in week after $ week ... MUST BE A REASON. $ $ Keep slugging away, guys ... and remember, above $ P all else .,. this is a PROFIT BLITZ FOR FITZ. s $ $ $$ $$ $$ $ $ $$ $$ $$ $$ $$ GE GS ES B gs