Ballyhoo (Nov 18, 1955)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 18, 1955
Volume:
Ballyhoo (Nov 18, 1955) Profit Blitz for 'Fitz'
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 1N CASH PRIZES neni sowmanstiag PT f SERVE with showmanship A showmanship Lrwith showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL ABOUT ULYSSES We have now had some experience with this attraction ... and it proves something to us. Those of our men who really went after it, and sold it according to the plan developed here in the office, did terrific business, Those who slapped an ad in their paper, and let it go at that ... died. Just as simple as that. Another thing we noticed ... In every successful engage-~ ment, the manager did a real selling job on his students ... and in this connection it is suggested that for the best results, you ought to use a special hard ticket, to be distributed to students by their teachers. This ticket to be exchanged at the boxoffice for a regular student admission ticket, Of course it means contacting the principals and teachers in your local high schools ... but you'll find that most of them are very receptive to the plan, and will co-operate, Incidentally, Bud Barker has a good mat for use on the special ticket. eX oXeXeXa DOES YOUR CASHIER KNOW THE ANSWERS? Does the gal in your boxoffice know what!s coming to your theatre in the next few weeks ... and in what sequence? Or does she waste valuable time, and cause untold annoyance to potential patrons by keeping them on the phone while she tries to locate you for the information? Why don't you make it easy for her? All you have to do is provide her with a copy of your booking sheet. I'll bet she'll even be happy to type it out herself ... Try it, won't you? It!11 give her more time to sell tickets too. oXeoXeXoXo YOUR TEAR SHEETS A lot of tear sheets land on my desk during a week .., in support of claims of co-operative displays ... stories etc. in your daily paper. Unless you mark the item you want me to see, clearly, and preferably with a soft red pencil, I have to wade through columns of reading matter before I finally find what I'm after, Have a heart guys ... MARK YOUR TEAR SHEETS, so I won't spend half my time trying to figure out what it is you want me to see ... huh? How about it?