Ballyhoo (Nov 18, 1955)

Record Details:

Title:
Ballyhoo
Date:
Nov 18, 1955
Volume:
Ballyhoo (Nov 18, 1955) Profit Blitz for 'Fitz'
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

1 a $10,000 IN CASH PRIZES oft Bate X ¢ ” iT with showmanship OF SEPT. 5th 2 Ys SERVE with showmanship TO DEC. 3rd SAVE with) showmanship h showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS ONE MONTH TO CHRISTMAS National Drive Captain DAN KRENDEL Yes sir ... it's that close, and before you know it you'll be shouting "Happy New Year" .,, You know of course that Christmas and New Year's Day both fall on a Sunday this year ... and in most situations Monday will be declared a legal holiday. Have you given any thought to a special midnight show on Christmas Day? It's Sunday, and with the following day being a holiday it should be a natural. What do you think? Don'tt wait too long fellows ... think about it, and then ... Let your booker in on your plans, huh? Could mean plenty of extra bucks to help round ous your year. »>XeoXsXoX, CONGRAT ULATION S PAUL I notice in the November 2nd issue of M.P.EXHIBITOR, that Paul Turnbull winds up as second runner-up in that week's Showmanship Sweepstakes, for the job he did on CULT OF THE COBRA, It's not as good as winding up with the dough ... but proves the guy's trying. Donit see too many of our Canadian Showmen making the trade press these days ... Wonder why? As far as the Exhibitor's Sweepstakes deal is concerned ... there's a hundred bucks riding every week, with additional $500.00 prizes for certain special attractions, SOMEBODY'S GOTTA WIN ... Why can't it be YOU? oXeXeXeX. PUSH THOSE BOOKS OF TICKETS The contest is on .., and here is another chance for you to add to that Christmas bonus ... and to cut every member of your staff in on it too, What have you done to instill a little enthusiasm into your guys ... and gals? Have you held a meeting? Have you | detailed the prizes they can win? Have you told them that they get 10% of all sales away from the theatre? Don't wait until the week before Christmas fellows, and then tell us that your prospective customers had already made other commitments. Go after this very important revenue NOW. And fellows ... if you have a tried and proven stunt or gimmick selling tickets for you ... Pass it along, will you? The rest of our gang will appreciate it, I'm sure,