Ballyhoo (Nov 18, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 18, 1955
Volume:
Ballyhoo (Nov 18, 1955) Profit Blitz for 'Fitz'
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 JN CASH PRIZES it with chowmanshiP ROF SEPT. Sth ul SERVE with) showmanship TO DEC. 3rd SAV E with showmanship 1955 fh showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS OVER BEN'S SHOULDER National Drive Captain DAN KRENDEL "Oh Danny Boy | Youtve given me far too much credit ... thanks, but I personally was not responsible for discovering the T,.V. potential on ULYSSES ... The idea comes from the Paramount exploitation department whose members put it over so successfully in many situations in the U.S. so, let's give credit where eredaueis due. huh "While we are on the subject of ULYSSES, the boys will be glad to know that our engagements continue to be successful, and are helped considerably ... to plenty of added business ... where the high-school and college tie-ups are made use of." "Here is a tip on a good one ... THE PHENIX CITY STORY has opened in Windsor, Winnipeg and Edmonton to surprisingly good business, You may remember our discussing this picture at our meetings, at which time we told you of the terrific amount of publicity this factual story of corruption in a U.S. city had received in such National Magazines as LIFE, TIME and the SATEVE POST. There is also an excellent radio transcription available from the distributors ... so, keep youreyes peeled for PHENIX CITY STORY, and when you see it on your booking sheet, give it everything you've got." "So what else is new? Well, this may be a good spot to tell you about a couple of new pictures which we screened during the past week .,," THE TENDER TRAP This looks like a fine piece of merchandise from Metro. Frank Sinatra, Debbie Reynolds, Celeste Holm and David Wayne are featured in a lively and very spicy comedy. Sinatra, who is getting reams of publicity these days is featured as a bachelor who has a way with the girls, but eventually falls into the TENDER TRAP of matrimony. The lines are bright and the production excellent, the whole thing being somewhat reminiscent of a combination of 7 YEAR ITCH and THE MOON IS BLUE. Your customers have a real treat in store,!"! SINCERELY YOURS If you are in a T.V. area and who isn't these days? ~ you and your patrons know Liberace, Warner Bros. have surrounded this piano-playing idol of the femme branch of the race young and old alike, believe me with a down to earth story that has lots of heart appeal, and which gives him plenty of opportunity to demonstrate his musical talents, and also to turn on his well-know charm, This naturally suggests music store tie-ups, and a direct appeal to your lady patrons.