Ballyhoo (Nov 18, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 18, 1955
Volume:
Ballyhoo (Nov 18, 1955) Profit Blitz for 'Fitz'
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 iN CASH PRIZES manship Puff Bete, ofit with show R eer E us SERVE with showmanship T oe SF SAV E with showmanshi 1955 Ee with showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL OVER BEN'S SHOULDER (cont'd. NADVERTISING ALLOWANCES In all of our deals with distributors for special attractions, a clause is included which provides for their participation in advertising over the normal budget for amounts to be agreed upon, providing such arrangements are completed PRIOR to the engagement of the picture in question, The distributor will not share in any extra advertising for which no advance arrangements had been made, so it is of the utmost importance that you make absolutely certain that your district manager has your request for an advertising allowance well in advance of the opening of these special attractions, if that is, you have an extensive campaign in mind, Your district manager will advise you whether or not your request had been approved, and the film accounting department will have the necessary information when making final settlement of the film cost." "After all ... economy is one of the important factors in our BLITZ FOR FITZ, and this is one way of saving money ,.. SO, make your plans WELL IN ADVANCE, and be sure you have the necessary approval." "That's my message fellows .,. be seein! you again in next week's issue ... in the meantime, GOOD LUCK ... and of course, GOOD BLITZING." Ben Geldsaler ee Kigtee Ke I am particularly interested in what Ben has to say on the subject of special advertising "assists" ... and must admit that one of my guys got clipped ... just because he was smart, and tried to by-pass me in making arrangements. He simply went ahead, spent a whole lot of extra dough, and did he ever holler when the distributor refused to share in it, just because he hadn't been let in on the secret, Cost the guy nearly a hundred bucks, which believe me, he could ill afford to lose.. His profits aren't that good. And fellows ... another thing to remember ... when you apply for, and receive the go-ahead on extra expenditures .., make doubly sure by filing a "Request for budget increase" form with us, huh? It'll save a lot of explanations later, believe me. If you don't have the forms ... G.T.S. has plenty ... just drop them a note and they'11 send along a couple of pads,