Ballyhoo (Nov 18, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 18, 1955
Volume:
Ballyhoo (Nov 18, 1955) Profit Blitz for 'Fitz'
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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x ) $10,000 IN CASH PRIZES T with zhowmanship SERVE! with showmanship showmanship heshowmenship Tf rope Ue @ ron da ade” PROF! SAVE with HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS NOTES TO YOU_... FROM NORMAN National Drive Captain DAN KRENDEL I have a note from old Eagle-eye Jackson ... Norm to you ... and if you read it carefully, and apply his suggestions to your own particular operation ... you'll PROFIT BLITZ FOR FITZ, just that much better ... and help keep our audit department happy too. Norm sez ... "Just so the boys won't forget ... (how could they?) that we are still alive in the Audit Department, and are anxious to help them "SAVE with Showmanship ..." the following are a few suggestions ..."! "Exactly ten years ago, Mr, Bolstad sent out a letter to all managers, partners and associates, Division and District managers, In his opening paragraph he stated ... 'Events of the past few months have brought to our attention very forcibly, the necessity and advisability of a CLOSER SCRUTINY of our theatre expenditures ...' Remember?" "How true that statement was then, and still is today i... We in the audit department examine EVERY expense voucher paid by theatre managers, and you'd be surprised at the mass of evidence we uncover, indicating that Mr. Bolstad's advice .., (It should have been an order ...) is not being carried out." You.all know that our business is a "Cash" business, We don't allow "Charge accounts" for the price of admission, and so we do not have a general ledger for "Accounts receivable" ..." So, a pat on the back to those managers who pay cash, or by cheque for their purchases, and take advantage of ALL discounts, no matter how small the amount avoiding charge accounts unless by doing so they receive a discount and gain the 38% saving on all lamp purchases by placing their orders with Canadian General Electric with whom we have a contract, This is money in the bank . fellows ... and could help to keep you in the black," "A brickbat to those guys who just love to buy far too large quantities of supplies ... all kinds ... at one time, You know that the more you have, the more you use ... it's natural. A bouquet to the thrifty fellow who purchases only what he needs, when he needs it ... !'Sufficient unto the day is the need thereoft," "Perhaps in your case it is occasionally necessary for your maintenance man or other employees to make purchases of supplies or other small equipment items when you are not available to