Ballyhoo (Nov 25, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 25, 1955
Volume:
Ballyhoo (Nov 25, 1955) Profit Blitz for 'Fitz'
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

$10,000 1% CASH PRIZES — SEPT. 5th PROFIT with So SERVE with showmanship TO DEC. 3rd SAV El with sh i 1955 showmanship p with Showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS y DISTRICT MANAGERS AND BOOKERS ee National Drive Captain DAN KRENDEL Not too many changes in the coaching ranks ... Gene and Mort still playing peek-a-boo ... with Mort taking a crack at first place this week, but Gene ain't far behind, believe me ... and that guy Tubman, gotta watch him ... He's liable to sneak right in there when no one's watching. Johnny Ferguson and Jack McCausland will bear watching too ... they're kinda bunched up there, and just waiting for an opening. The bookers are still the same, with Herb Black leading John Heggie by a nose ... and no pun intended ... Paul Cardell is kinda creeping in there, quietly and unobstrusively ... but, watch him guys. Methinks he's got his eye on some of that dough too. The others aren't too far behind either ... pointwise. Looks like it's beginning to shape up into a real race, at this late stage. Anyway ... let's look at the official standings. DISTRICT MANAGERS BOOKERS Bill Trudell . Harold Bishop . dimmy Cameron . Maynard Joiner QO. Jim McDonough Bobby Myers George Dowbiggan . Mort Margolius 1. Herb Black . Gene Fitzgibbons 2. John Heggie . Ray Tubman 3. Paul Cardell . dohn Ferguson ie eon. Lavue . dack McCausland 2 Lou Karp 7 al 2 5) A p) 6 7 8 9 iL oXeKeKeXoXe So... another week draws to a close, but I guess there's no rest for the wicked, or somethin! ... as my desk is already piled high with material for the next issue. You don't hear me complaining guys .-. just keep it comin' ... and keep it good. Some of our participating managers haven't sent in a doggone thing in the ten weeks we've been publishing this bulletin. Don't know if they just aren't doing anything ... or are ashamed to make public their efforts ... or lack of effort. Remember this fellows ... the spotlight is on YOU, not ME. Be seein! you next week. Dan Krendel —