Ballyhoo (Nov 25, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 25, 1955
Volume:
Ballyhoo (Nov 25, 1955) Profit Blitz for 'Fitz'
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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a $10,000 18 CASH PRIZES — h showmanship SEPY. 5th SROFIT wit TO DEC. 3rd A ; SERVE with showmanship 1955 VE with showmanship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL $$ 6 $$ $$ $$ $$ $$ $F $F FF FS F PRIZE WINNERS 9TH WEEK Lots of winners again this week ... and plenty of good solid saving and selling gimmicks to justify the awards, Dip into the kitty fellow ... there's a package with your name on it ... if you reach deep enough. Four weeks left in which to get YOUR share of the loot. Are you with us? eoXeoXeXe $50.00 -, To Ivan Ackery for the most comprehensive ELMER campaign to reach us to date, $20,00 Is on its way to Dick Letts of the Strand in Vancouver for showing a substantial saving in payroll costs without affecting his service. $20.00 Split down the middle for Dick Jones of the Royal in Victoria, and Eddie Marshall of the Capitol in Vancouver, for their swing-over lens device. $15.00 Goes to Freeman Skinner of the Paramount in Halifax for showing us how'to get the most wear out of staff uniforms. $15,00 For George Walters of the Prince Edward out Charlottetown way for his method of selling books of tickets to local fund-raising organizations, $15.00 Is headed towards Otis Bowes of the Capitol in Moose Jaw for excellent book-ticket promotion via. the Ganadian Legion and local carrier boys. $15.00 To that gal in Brandon, Pearl Treleaven for an excellent campaign on HOW TO BE POPULAR. $15.00 For Bill Burke of the Capitol in Brantford, for $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ a swell selling job via. his Collegiate night. $ $ $$$ $$ $$ $ $ $$ $ $$ $ $$ $$ F SF