Ballyhoo (Nov 25, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 25, 1955
Volume:
Ballyhoo (Nov 25, 1955) Profit Blitz for 'Fitz'
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES ship with showman SAV El with showmanship howmanship SEPT. 5th PROFIT TO DEC. 3rd 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS BOND APPLICATIONS National Drive Captain DAN KRENDEL Every position of trust in a theatre ... manager, assistant, doorman, cashier etc. is automatically bonded by our Insurance department, It is still necessary however that every new employee in the above classifications be requested to fill out and sign a regular bond application form. This form MUST BE forwarded to Mr. R. G. Darby, preferably BEFORE the employee commences his or her duties. This procedure has not been followed quite as closely as it should be, in recent years ... and this is just a reminder that the rules have not been changed, It's designed for YOUR PROTECTION, fellows, and helps to impress your new employees, too, If you haven't been following this practice, now is as good a time as any to requisition a guantity of bond application forms from our insurance department ... and make a habit of using them, oXeXeXeoKe SAVING STATIONERY Last week two good suggestions were received in regard to making substantial savings through the proper use of envelopes. A small item? I agree ... but the saving can be a very substantial one if adopted by all of our theatres. I was in a theatre one day, watching the manager laying out his newspaper ads, I watched and did a slow burn ... and said nothing until he was through. Then I blasted him. He pasted two, three and at times four sheets of good bond letterheads together, and wrote his copy on them ... If it didn't look so good ... into the basket, and the same routine all over again. Those letterheads must have cost at least $15.00 per thousand ... but of course he didn't pay for them ... the theatre did. He didn't know that the newspaper will supply copy paper on request, for the express purpose of laying out ads. He does now. Please fellows ... let's use our heads ... we're trying to save money, yet we can't see waste right under our own noses. Your stationery costs a lot of money in a year ... Order only what you need ... and use it for the purpose it was designed.