Ballyhoo (Dec 2, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 2, 1955
Volume:
Ballyhoo (Dec 2, 1955) Profit Blitz for 'Fitz'
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES T with showmanship SERVE withshowmanship' showmanship showmanship PROF! SAVE with SEPT. Sth TO DEC. 3rd 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS S THEM TICK? National Drive Captain DAN KRENDEL I have a few well-penned words from one of our managers who prefers to remain anonymous, He asks the question -.. the title of this little piece ... and then proceeds to offer his answers, I think youll? Tike it. "Like most of you, I have at times wondered just what it is that makes our top executives tick, What is that indefinable "something" that puts men like "Fitz", Rube Bolstad and our other executives into the top positions in our company, and keeps them there year after year after year?! "It seems to me that they all have five traits in commen, Of course they are possessed of many other fine qualities too .., but I feel that the following is a common denominator of the whole," "They WORK ... I suppose that many cliches could be written about the value of doing a good job of work, which would be superfluous here. No one can question the fact that our executives really WOR K for their company." "They are CREATIVE THINKERS .., Whether it has to do with film contracts, advertising, new installations, property management etc, I think that all of us will agree that in our company, the executive in charge is truly a CREATIVE THINKER." "They CONTINUE TO LEARN ... At General Electric they say that "Progress is our most important product." It is true with any executive that if he wants to make progress, or even remain in a position of leadership, he must CONTINUE TO LEARN," "They have the ability to GET ALONG WITH OTHERS ... Edison once said that he placed the value of an executive 30% for his knowledge of the work at hand, and 70% for his ability to get along with others, The firm, friendly, intelligent attitude adopted by our executives towards EVERY ONE of the employees of our company, would indicate that they have this ability perfected to a science," "They have COMMUNITY INTEREST ... I wonder just where the Variety Club, with its special project "Variety Village" would be in Canada, without the leadership, drive, and plain hard work put in by "Fitz" and the other top executives of F.P." If I should suddenly get ambitious to become executive-minded, I know that I face an almost insurmountable object ... WORK, It!s a horrible thought ... but they do say that it is very rewarding. ANON.