Ballyhoo (Dec 16, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1955
Volume:
Ballyhoo (Dec 16, 1955) Profit Blitz for 'Fitz'
Leaf #:
0000
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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* o $10,000 08 CASH PRIZES i Trewith ghowmansh (?) OF BR SERIVERwithishowmanship mA VERwith showmanship ; hishow. wot Ln le’ manship HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS ; eee December 16, 1955 National Drive Captain DOAN KRENDEL THE END ... AND A NEW BEGINNING “We have reached the end of our drive ... our PROFIT BLITZ FOR FITZ. The story has been written into the record, for all to see. We have paid brief homage .., a passing tribute to a manwho has lived with us, and worked with us:. a man who has given freely and selflessly all that a man has to give ... his heart and his mind .., so that we might enjoy to the full the fruits of our labours, and his. We have honoured in the one way we know, his abundant genius ... his thought-provoking wisdom ... his drive and his inspired leadership. We have honoured a quarter of a century of devotion to an ideal eee bO.the industry. he loves ... to the men and women of his and our Famous Players. We have honoured .,., and in so doing, have been honoured, Our drive, in terms of time limitations, is over_... and it's a little sad. However, everything .., as all good things do ... must come to an end. The winners have been named and will be rewarded, materially. The over-all rewards however, reach far and beyond the limited number of winners in their respective groups. In this drive, everybody must be a winner, with the reward measured in terms of personal pride and satisfaction in a fine job well done. We have proven to our Boss Man that we truly are Showmen ;., in every known sense of the word, That should be our reward, The PROFIT BLITZ FOR FITZ, as a limited endeavour is over, It has served its purpose well. It has forged new bonds of friendship and co-operation. It has brought the East and the West closer together, It has created a new understanding and acceptance of the problems we face, and the. responsibilities of each to the other. How can something as alive as that come to an end? Z It needn't, and it mustn't, We can, if we put our ow minds and hearts to it, continue it into perpetuity. -We can prove to Mr. Fitzgibbons that this wasn't just a flash in the pan ... that this IS Famous Players! Showmanship -.and that our PROFIT BLITZ FOR FITZ is here to stay ... today, tomorrow and into all the tomorrows of the future. This is NOT the end, but indeed a bright, new beginning, DEK.