Ballyhoo (Dec 16, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1955
Volume:
Ballyhoo (Dec 16, 1955) Profit Blitz for 'Fitz'
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES with show manship SERVE withishowmanship: showmanship = howmanship (PROFIT S'A\V El with TO DEC. 3rd 1955 SEPT. 5th ye <9) & ¢ National Drive Captain DAN KRENDEL HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS HERE IT IS MEN THE NEWS YOU'VE BEEN WAITING FOR AND $10,000.00 IN CASH PRIZES It took some doing ... but here's the story ... complete in every detail, The final results have been tabulated and the winners determined, The cheques will be on their way to the winners just as fast as they can be made up, but in plenty of time for Christmas, Mr. Fitzgibbons! personal cheques, for his portion of the prize money are also on their way, May I offer my own, very warm congratulations to each and every one of you ... for a terrific job well done ... and prizes well deserved, And now, THE WINNAHS GROUP 1 ist Prize Eddie Newman, Metropolitan Winnipeg, $250.00 Special J.J.F. award 100.00 0.00 2nd Prize C.J, Jeffrey, Capitol Sudbury 150.00 Special J.J.F. award DoOOR TZ Ob 00 3rd Prize Bert Wiber, Capitol Edmonton 100.00 Special J.J.F. award -00 135.00 Ath Prize Bill Wilson, Paramount Edmonton 50.00 Special J.J.F. award 20.00 70.00 jth Prize Charlie Doctor, Capitol ~ Vancouver 50.00 Special J.J.F. award 20.00 0.00 FOR THRIFTY OPERATION ist Prize Bert Wiber, Capitol Edmonton 75.00 Special J.J.F. award 30.00 105.00 2nd Prize -~ Eddie Newman, Metropolitan Winnipeg 50.00 Special J.J.F. award 20.00 0.00 3Brd Prize Ray Tubman, Capitol Ottawa 25.00 Special J.J.F. award 10.00 00