Ballyhoo (Dec 16, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1955
Volume:
Ballyhoo (Dec 16, 1955) Profit Blitz for 'Fitz'
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES h showmanship SERVE with showmanship showmanship PROFIT wi SAV Elwith «8 ee ; neae SEL UL with showmanship HONOURING 25 YEARS OF INSPIRED National Drive Captain LEADERSHIP IN FAMOUS PLAYERS DAN KRENDEL PRIZE WINNERS GROUP 2 ist Prize Paul Valliere, Capitol Quebec $250.00 Special J.J.F. award 100.00 350.00 2nd Prize Al Hartshorn, Regent Oshawa 150.00 Special J.J.F,. award Die OOF 8205.00 3rd _ Prize G. A,Walters, Pr.,Edward Charlottetown 100,00 Special J.d.F. award SILO) ALS) 5X0) 4th Prize Don Edwards, Tivoli ~ Hamilton 50.00 Special J.J.F. award 20.00 70.00 2th Prize ~ Tom Daley, University Toronto 50.00 Special J.J.F. award 20.00 70.00 6th Prize Gerry Tipper, Capitol and Royal Truro 50.00 Special J.J.F. award 20.00 70.00 7th Prize Bob Harvey, Capitol North Bay 50.00 Special J.J.F. award 20.00 70.00 8th Prize Mel Jolley, Century Hamilton 50.00 Special J.J.F, award 20.00 0.00 FOR THRIFTY OPERATION ist Prize Tom Daley, University Toronto 75.00 Special J.J.F. award OR0ORELO500 2nd Prize -~ G.A.Walters, Pr.Edward Charlottetown 50.00 Special J.J.F. award 20,00 0.00 3rd Prize ~ Bob Harvey, Capitol North Bay 25.00 Special J.J.F, award 10.00 -00 GROUP 3 ist Prize Eddie Lamoureux, Palace Windsor 250.00 Special J.J.F. award 100.00 0.00 2nd Prize = W.G, Gazely, Paramount Campbellton 150.00 Special J.J.F. award 55.00 205.00