Ballyhoo (Dec 16, 1955)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1955
Volume:
Ballyhoo (Dec 16, 1955) Profit Blitz for 'Fitz'
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES hip ‘sh showmans ; ROFIT we ser. sik e P SERVE with: showmanship ro AVE with showmanship howmanship SELL with s HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL PRIZE WINNERS GROUP cont!d, 3rd Prize Harry Wilson, Capitol Chatham $100.00 Special J.J.F, award SHIA (OO) = ALS {OVO hth Prize Dave Borland, Dominion Vancouver 50.00 Special J.J.F. award 20.00 70.00 Sth Prize Art Cauley, Paramount Peterboro 50.00 Special J.J.F. award 20.00 70.00 6th Prize Jack Ward, Seneca Niagara Falls 50.00 Special J.J.F. award 20.00 70.00 7th Prize ~ Trueman Marr, Paramount Kentville 50.00 Special J.J.F. award 20.00 70.00 Sth Prize Bunny Markell, Palace Cornwall 50.00 Special J.J.F. award 20.00 70.00 JohoPrize = Vern Hudson, Capitol —St. Kitts 50.00 Special J.J.F. award 20.00 0.00 10th Prize Jerry Duggan, Paramount Kenora 50.00 Special J.J.F. award 20.00 0.00 llth PRIZE Lance Webber, Capitol Penticton 50.00 Special J.J.F. award 20.00 70.00 FOR THRIFTY OPERATION ist Prize Harry Wilson, Capitol Chatham 75.00 Special J.J.F. award 3.OF00" 5 1057100 2nd Prize Eddie Lamoureux, Palace Windsor 50.00 Special J.J.F. award 20.00 0.00 3rd Prize Lance Webber, Capitol Penticton 25.00 Special J.J.F. award 10.00 3:57.00 Turn the page for Group 4, fellows